Paid Media Buyer

Paid Media Buyer

Location: Fully Remote

About the role

We're hiring a Paid Media Buyer to live inside our ad accounts across Meta, Google, AppLovin, NewsBreak, Pinterest, native (Taboola / Outbrain), and other platforms as we expand. You'll own the technical execution and day-to-day optimization of paid campaigns: building structure, reading the data, finding the leaks, and pulling the right levers to scale.

This is a platform role, not a creative role. You won't be writing scripts or designing assets. You'll work closely with our creative team, briefing them based on what the data tells you, feeding them performance signal, and getting their work into market efficiently.

What you'll do

Daily / weekly cadence

• Run weekly account optimizations across every platform you own. Increase budgets on ad sets and campaigns hitting their primary KPI over rolling 3/7/14-day windows, pull back spend from underperformers, and restart ads where delayed attribution masked early performance.

• Maintain a weekly creative testing cadence per platform: brief tests, launch with clean hypotheses, read them against pre-set spend or conversion thresholds, then kill or scale on schedule.

• Run pacing checks daily, weekly, and MTD against budget and KPI goals. Adjust spend distribution before the gap becomes a problem, not after.

• On Google specifically: negative keyword mining on Search and Shopping, smart bidding strategy reviews, Merchant Center diagnostics, quality score and ad strength reviews, and placement exclusions on Display and YouTube.

• Lead routine reporting (weekly and monthly) for the accounts you own. Performance, leading indicators, blended view across platforms, and the insights and next moves, not just the numbers.

Strategic ownership

• Build, launch, and optimize campaigns across Meta, Google (Search, Performance Max, Demand Gen, YouTube), AppLovin, NewsBreak, Pinterest, native, and any new platform we test into.

• Continuously audit accounts. Spot bottlenecks at the ad level vs. the site level, kill waste, double down on what's working.

• Read multi-platform data and explain what's actually happening, not just what each platform reports about itself.

• Make the call on how to allocate budget across platforms based on incrementality, scale capacity, and unit economics.

• Brief creative needs to the creative team based on data signal, then test outputs against pre-defined success criteria.

Tools you'll use

• Native ad platforms: Meta Ads Manager, Google Ads, AppLovin, NewsBreak, Pinterest Ads, Taboola/Outbrain

• Analytics: GA4, Northbeam, Hex, BigQuery, Shopify backend

• Planning and reporting: Notion, ClickUp, Sheets/Excel

Equivalents are fine. We care about the muscle, not the brand of the tool.

What we're looking for

• 3+ years buying paid media at meaningful scale $250K+ monthly, with hands-on Meta and Google experience as the foundation

• Multi-platform fluency: you've built and optimized campaigns on at least 2-3 platforms beyond Meta and Google (AppLovin, NewsBreak, Pinterest, native, programmatic, etc.)

• Strong analytical chops: at home in Sheets/Excel, can pull the right view in Looker Studio or equivalent, and read a P&L well enough to translate ad metrics into business impact

• Comfort with attribution chaos: you can reconcile what Meta says, what Shopify says, and what GA4 says, and explain it to a CFO without hand-waving

• Sharp on tracking and measurement: pixels, CAPI, server-side events, conversion APIs, UTMs

• A clear point of view on testing: how to design clean tests, when to call a winner, when to kill a loser

• Strong written communication: Slack updates, weekly performance reports, ad-hoc explanations to non-paid-media stakeholders

• Asks the right questions before acting. We'll trust you with real money in real accounts; you need to know what you don't know, and ask for it

• Comfortable juggling multiple accounts in parallel with shifting priorities, without dropping balls

Nice to have

• Experience scaling DTC/ eCom brands past $250K/month on Meta

• Mobile UA experience (AppLovin)

• Familiarity with MMM, incrementality testing, or geo holdouts

• Experience briefing creative for performance: you don't make it, but you know what works

• Comfort with Shopify, GA4, or other eCom/analytics backend reporting