Paid Advertising Specialist

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another.

Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world.

We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world.

We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

We are looking for Paid Advertising Specialist to join our Marketing team.

Your main tasks will be:

• Own the end-to-end planning, launch, management and scaling of paid acquisition campaigns across Meta and TikTok for portfolio of dating products.
• Develop paid media strategies for worldwide campaigns, including Tier-1 markets, and allocate budgets across products, countries, audiences and platforms.
• Manage monthly advertising budgets of USD 100K+ while maintaining agreed acquisition efficiency and budget pacing.
• Continuously optimize campaigns toward customer acquisition, paid subscription, revenue, CAC and ROAS targets across mobile apps, mobile web and desktop.
• Build and execute a structured testing roadmap covering audiences, bidding strategies, placements, creatives, offers and landing pages.
• Analyze campaign and conversion-funnel performance, identify growth opportunities and translate data into actionable recommendations.
• Collaborate with creative, analytics, product and localization teams to develop market-specific advertising strategies and assets.
• Ensure accurate conversion tracking, attribution and reporting across advertising and analytics platforms."

We expect from you:

• 5+ years of hands-on experience managing and optimizing Meta (Facebook/Instagram) Ads and TikTok Ads campaigns.
• Proven track record of launching, scaling, and optimizing performance marketing campaigns across mobile apps, mobile web, and desktop.
• Experience running global user acquisition campaigns across multiple markets, including Tier-1 regions (US, Canada, UK, Australia, Western Europe).
• Strong understanding of geo-specific campaign strategies, localization, audience behavior, and budget allocation.
• Expertise in campaign structure, audience segmentation, retargeting, lookalike audiences, and creative A/B testing.
• Advanced knowledge of key performance marketing metrics, including ROAS, CPA/CAC, CPI, CPM, CTR, CVR, and LTV.
• Experience managing large advertising budgets, including forecasting, pacing, optimization, and performance reporting.
• Strong analytical skills with advanced proficiency in Excel and Google Sheets for campaign analysis and reporting.
• Hands-on experience with conversion tracking, attribution, and analytics tools, including GA4, Google Tag Manager, AppsFlyer, and Adjust.

What do we offer:

• REMOTE OPPORTUNITY to work full-time;
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• ​Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• ​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.

Sounds good? Join us now!