Outreach & Lead Generation Virtual Assistant (Cold Email & Cold Calling)

Outreach & Lead Generation Virtual Assistant (Cold Email & Cold Calling)

Client Overview

A Keynote Speaker, AI Strategist for CEOs, and creator of the Lean Prompting Framework™. With an extensive experience in enterprise systems, manufacturing operations, and AI implementation, he helps organizations transform AI into measurable business impact.

The VA will primarily support outreach and lead generation initiatives for the client’s food vending business venture, with possible involvement in additional ventures including consulting and real estate projects.

Position Overview

We are seeking a proactive, detail-oriented, and highly organized Outreach & Lead Generation VA to support cold outreach initiatives through email, LinkedIn, Facebook, and potentially cold calling.

The ideal candidate is someone who is comfortable with research, outreach, CRM management, and lead generation while maintaining excellent written communication and attention to detail.

This role will work closely alongside the client and existing Executive Assistant to help expand business opportunities and generate leads.

Key Responsibilities

Outreach & Lead Generation

• Send cold outreach emails to prospective leads
  
• Conduct lead generation activities through:
  
• LinkedIn
  
• Facebook
  
• Email outreach
  
• Assist with building and improving outreach messaging/templates
  
• Research prospects and personalize outreach when necessary
  
• Support prospect engagement and follow-up activities
  
• Potentially conduct cold calling outreach (preferred but not required)
  

CRM & Data Management

• Upload and organize lead/contact information into CRM systems
  
• Maintain accurate and updated prospect databases
  
• Track outreach activities and lead statuses
  
• Ensure all records are properly documented and organized
  

Quality Assurance

• Proofread all outreach emails/messages before sending
  
• Ensure communication is professional, polished, and error-free
  
• Maintain attention to detail across all outreach activities
  

Required Skills & Qualifications

Must-Have Skills

• Experience with cold email outreach and lead generation
  
• Strong written English communication skills
  
• Excellent attention to detail and proofreading ability
  
• Organized and process-oriented
  
• Comfortable learning new systems and workflows
  
• Positive attitude and proactive mindset
  

Preferred Skills

• Experience with cold calling
  
• Basic marketing knowledge
  
• Familiarity with social media outreach strategies
  
• Research and prospecting skills
  
• CRM management experience
  

Preferred Tools & Platforms

CRM / Project Management

• Flowlu (preferred)
  
• Brevo
  
• Google Sheets
  

Communication & Productivity

• Google Workspace
  
• Flowlu Chat
  

Outreach Platforms

• LinkedIn
  
• Facebook
  

Schedule & Availability

• Part-Time Role
  
• Minimum: 10 hours per week
  
• Flexible schedule with required overlap during U.S. business hours
  
• Preferred overlap:
  
• Approximately 5:00 PM – 10:00 PM Philippine Time
  
• To accommodate U.S.-based outreach/cold calling activities
  

Personality & Work Style Fit

The ideal VA should be:

• Detail-oriented
  
• Reliable
  
• Positive and coachable
  
• Professional in written communication
  
• Comfortable working independently
  
• Able to adapt as processes evolve
  
• Proactive in problem-solving and execution
  

Important Client Notes

• Immediate start is not required
  
• Client is still refining processes and workflows
  
• VA will work alongside existing Executive Assistant support
  
• Existing databases are already available and simply need to be managed/uploaded into the CRM
  
• Client is open to expanding responsibilities in the future
  
• Cold calling experience is a major advantage