Omnichannel Marketing Analyst

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Are you ready to join a team of innovators, creative thinkers and brand and digital conversion gurus? The MDLZ US Omnichannel Marketing and Activation team is driving conversion across in-store and online on all of our great brands including OREO, Ritz and Sour Patch Kids.  We’re leveraging best in class resources and top tier customer relationships to bring our iconic brands into millions of consumers’ homes every day.  It’s an exciting place to be – join the team that’s helping to build the future of FMCG conversion! 

Mondelēz has a bold ambition to be the leader in online snacking. This position will provide critical support that will accelerate Mondelēz’s omnichannel growth, identifying insights and business trends that will enable best in class execution at key customers and drive our digital commerce flywheel. 

This position will partner deeply with the insights & analytics team, evaluating ongoing business performance and identifying opportunities/risk for our brands regardless of modality.  They will then build the story to bring these insights forward in a compelling way with actionable recommendations. 

This individual will also be responsible for driving flywheel effectiveness across the omni customer teams by leading the monthly executional excellence forum, focusing the team on must win digital initiatives & ensuring best in class flywheel management with our retailers.

Additionally, this person will serve as the key content owner on the omni team, building strong connectivity with the HQ content team and driving content initiatives forward with the omni customer teams.

Preferred geographic location is near East Hanover, NJ.

Main Responsibilities:

• Analyze monthly business performance and trends for our brands across all modalities and customers, highlighting opportunities and risks, then proactively executing deeper analysis to identify and understand the drivers

• Support in year and further out business planning, including ad hoc data analysis via Digital Analytics Suite, Nielsen, Stackline and other data sources; general support of the annual omnichannel planning process.  Includes execution and management of all online PPA initiatives.

• Drive flywheel excellence in execution by leading monthly executional excellence forum, communicating the highest priority initiatives across assortment, content, activation and search and driving action to optimize Mondelez’ online presence

• Act as primary Omni Content steward, building and maintaining strong connectivity with the HQ content team and driving visibility and execution of key initiatives with the omnichannel customer teams

• Support Assortment (ePPA) and Activation initiatives, including MGD maintenance, assortment insight mining, HQ sample execution, & ad hoc as needed

Key KPIs:

• Market share – total, in-store and online
• Revenue and volume growth
• Delivery of impactful insights across total omni

Stakeholders:

• Omni strategy & leadership teams
• Category marketing leadership and teams
• Insights & Analytics teams across the organization
• Media & Retail Media Strategy organization
• Omnichannel Marketing & Activation Team across customers

Travel:  Up to 15%

Qualifications:

• Bachelor's Degree Required
• Digital, shopper, trade or brand marketing experience a plus
• 1-3 years of CPG experience
• Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
• Knows how to get things done both through formal channels and informal network
• Establishes partnerships with key internal support functions and stakeholders
• Instills trust and credibility with partners to influence strategies and tactics
• Strong, proactive communication skills
• Capability/background in analytics and insights

Salary and Benefits:

The base salary range for this position is $77,600 to $106,700; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results. In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.

No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and  Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.  

Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal

Job Type

Regular

Category Planning & Activation

Sales