North America Campaign Specialist

About SANS

Founded in 1989, SANS Institute (SANS) began as a cooperative research and education organization. Over the next 25 years, it grew to become the most trusted and widely recognized provider of information security training and certification in the world. Today, SANS has served more than 300,000 cybersecurity professionals around the world, with more than 60,000 earning Global Information Assurance Certification (GIAC) security certifications—the leading certification that provides assurance to employers that their people and prospective hires can do the job.

At the heart of SANS is a community of practitioners, from auditors and network administrators to CISOs, who share their lessons learned and collaborate on solutions to the challenges they face. These experts, working across corporations, government agencies, and universities, come together to support and strengthen the global information security community.

Why SANS?

At SANS, our culture is defined by three pillars: Mission, Brand, and People.

• Our Mission is to hire people who understand the importance fighting against cybersecurity threats.
• Our Brand reflects a commitment to delivering the highest quality training. 
• Our People are grounded in a culture of fairness, honesty, customer focus, and a pragmatic approach.

What You'll Achieve at SANS

We are seeking a North America Campaign Specialist to join our North America - Marketing team. This role plays a key part in developing and executing integrated demand generation and lead generation campaigns that drive awareness, engagement, and revenue across the North American region. This role plays a key part in increasing the visibility and adoption of SANS training solutions, helping cybersecurity professionals access world-class learning opportunities through live, live online, and on-demand training offerings.

Working closely with regional business leaders and cross-functional teams, the North America Campaign Specialist will create and optimize marketing programs that support business objectives, generate qualified demand, and contribute to growth across the SANS training portfolio.

This is an exciting opportunity for a results-oriented marketing professional to make a meaningful impact within a growing organization and help shape how SANS engages with its customers and prospects.

Note: This is a marketing-focused role and does not include tactical event planning responsibilities.

As a North America Campaign Specialist, you will:

• Serve as the subject matter expert in demand generation, marketing strategy, campaign development and execution, email marketing, digital marketing, and social media marketing.
• Lead the development and execution of email and social media strategies for SANS training programs and quarterly promotional campaigns.
• Create, manage, and maintain a comprehensive marketing content calendar for SANS training initiatives, ensuring alignment across campaigns, optimized audience targeting, and coordinated launch schedules.
• Partner with cross-functional stakeholders to align annual marketing plans, content calendars, and concurrent campaign activities.
• Monitor campaign performance, analyze results, and deliver actionable insights and recommendations to North America Marketing Leadership to drive continuous optimization and growth.
• Collaborate proactively with internal clients and business partners to ensure strategic alignment, operational efficiency, and effective execution of marketing objectives across the organization.
• Perform other related duties as assigned.

What We're Looking For

Every SANS employee brings something unique. For this role, we’re looking for candidates with:

• Bachelor’s degree in marketing, Communications, Business, or a related field required.
• 2–4+ years of experience in marketing, demand generation, or marketing communications.
• Experience with marketing automation platforms (e.g., Marketo, Pardot, Marketing Cloud) and CRM systems (Salesforce preferred).
• Interest in emerging marketing technologies, including AI and large language models (LLMs), with a desire to expand expertise.
• Strong analytical mindset with the ability to measure performance, identify insights, and continuously optimize marketing programs.
• Proven ability to manage multiple projects and priorities in a fast-paced, evolving environment.
• Excellent written and verbal communication skills, including experience developing content across email, web, social media, and demand generation channels.
• Demonstrated success executing complex, multi-channel marketing campaigns from planning through delivery.
• Strong project management and stakeholder management skills, including collaboration with cross-functional teams, agencies, and external vendors.
• Highly organized, detail-oriented, and capable of solving problems independently while exercising sound judgment.
• Collaborative team player with the ability to build relationships, influence outcomes, and drive alignment across multiple teams.
• Creative, proactive, and self-motivated professional who thrives in a dynamic environment and takes ownership of results.
• Commitment to maintaining brand standards and ensuring consistency across all marketing communications and materials.
• Ability to travel up to 30% of the time to support events, onsite promotions, and customer engagement activities.
• Unrestricted authorization to work in the USA; visa sponsorship is not available.

Preferred qualifications include:

• Experience working or marketing live events
• Familiarity with project management and reporting tools such as Smartsheet and Tableau
  

Benefits and Perks of Working at SANS

We’re committed to fair and equitable compensation. The expected salary range for this position is $62,000-72,000, depending on geographic location, skills, and experience. At SANS, pay equity and transparency are priorities.

We offer a comprehensive benefits package that supports your total well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Financial Benefits: Competitive base salary, bonus opportunities, and a 401(k) plan with company match.
• Health & Wellness: Robust medical, dental, and vision plans; company-provided short term disability; optional long-term disability, supplemental life and AD&D insurance for employees and dependents; voluntary benefits including accident insurance and identity theft protection; fitness and wellness programs; and a company paid employee assistance program (EAP).
• Time Off & Flexibility: Generous paid time off, including volunteer time.
• Learning & Development: Access to professional development and SANS training opportunities.

Flexibility and Balance at SANS

We support our colleagues with the tools and flexibility they need to thrive, both professionally and personally. As a primarily remote work environment, we are committed to maintaining strong connections, collaboration, and a vibrant culture across virtual teams. While most roles operate remotely, some positions may require occasional in-person presence depending on role-specific or business needs.

SANS is an Equal Employment Opportunity Employer

SANS is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other federal, state, or local protected class.

If, because of a medical condition or disability, you require a reasonable accommodation during the application process, or to perform the essential functions of a position, please contact SANS Human Resources.

US Job Seekers: Click here to view the “Know Your Rights” poster.

SANS complies with all applicable state and local laws regarding the consideration of applicants with arrest or conviction records. For positions governed by federal and/or state banking regulations, SANS will adhere to relevant requirements when evaluating candidates with criminal histories.

Employment eligibility in the United States is required. SANS does not provide visa sponsorship for this position.