Middle Creative Producer

 Posted 3 months ago
     
2-5 years experience
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AI Summary

The Middle Creative Producer will drive the end-to-end production process for User Acquisition (UA) advertisements across Meta, TikTok, and Google, translating data-backed ideas into actionable briefs. This role involves contributing to creative strategy, increasing production velocity, and ensuring consistent delivery of top-performing assets through testing and iteration.

Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others.

SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world.

Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.

In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks.

We’re looking for a Creative Manager (Middle Creative Producer) to drive the development of high-impact ad creatives across Meta, TikTok, and Google. You’ll work closely with our UA team to deliver static and video ads that meet critical performance KPIs (CR, CPA, ROAS).

This is a hands-on role combining creative execution, AI-augmented workflows, and performance analysis. You’ll contribute to creative strategy, increase production velocity, and ensure consistent delivery of top-performing assets that scale through testing and iteration.

Your main tasks will be:

    • Drive the end-to-end creative production process for UA ads across Meta, TikTok, and Google (from brief to final assets) for several products
    • Translate data backed ideas into briefs that leave no room for guessing, yet empower executors to exercise controlled initiative and creativity
    • Deliver clear feedback backed by reasoning and references. Effectively communicate the 'why' behind changes to persuade and inspire executors
    • Contribute to the development of creative strategy using market analysis tools and internal UA reports
    • Maintain the library of creative best practices and provide freelancers and external agencies with clear guidelines
    • Partner closely with UA to translate performance needs into clear briefs, hypotheses, and creative testing plans
    • Collaborate with designers, editors, and AI teams to deliver assets efficiently and at scale
    • Align on priorities and timelines with relevant stakeholders to ensure smooth production and fast iteration loops

    We expect from you:

    • 3+ years of experience in performance marketing creative production, with a focus on Meta, TikTok, and/or Google
    • Portfolio of high performing creatives with significant UA spend
    • Proficiency with AI tools for creative production (Nano Banana, Seedance, Veo, Kling)
    • Proficiency in understanding of classic production pipelines for UGC and AI-UGC content
    • Solid understanding of UA metrics (CR, CPA, ROAS) and how creative impacts performance
    • Excellent organizational, communication, and stakeholder management skills

    What do we offer:

    • REMOTE OPPORTUNITY to work full time;
    • Vacation 28 calendar days per year;
    • 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
    • Bonuses up to $5000 for recommending successful applicants for positions in the company;
    • 50% payment for professional training, international conferences and meetings;
    • Corporate discount for English lessons;
    • Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
    • Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
    • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.

    Sounds good? Join us now!

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