Meta & Google Ads Specialist

Meta & Google Ads Specialist

Position Type: Part-time

Location: Philippines (Remote)

Schedule: Monday to Friday, 8AM-4PM EST / 7AM - 3PM EST

About the Company

Our client is a leading women’s wellness brand dedicated to empowering women through every stage of their health journey. They offer a range of high-quality, thoughtfully designed products that address unique needs—from fertility, pregnancy, and postpartum to overall well-being. Guided by a mission to honor God and support women, they are committed to providing natural, effective solutions that help women thrive.

As the business continues to scale, they are investing heavily in their digital infrastructure and customer experience to support growth across multiple online channels, including Shopify, Amazon, Walmart Marketplace, and TikTok Shop. To support this expansion, they are seeking talented professionals to enhance their e-commerce platform, optimize site performance, and deliver a seamless online shopping experience.

About the Role

As a Meta and Google Ads Specialist, you are mainly responsible for managing end-to-end campaign execution and scaling budgets effectively across both channels. A key focus of this role is producing and A/B testing a heavy volume of creative assets to continuously boost ad performance. You will deep dive into data to unlock optimization opportunities, working flexibly alongside our team to pivot strategies as the business scales.

Responsibilities

Meta Ads

• High-Volume Creative Production & A/B Testing: Create and simultaneously A/B test a high volume of creative assets and variations—estimated at a minimum of 100 assets per week—while continuously optimizing content to maximize ad performance.

• Campaign Analysis & Optimization: Deep dive into campaign performance data and reports to analyze results, identify key improvement opportunities, and adjust tactics quickly when market signals or priorities shift.

• Strategy & Scaling: Help develop, refine, and execute Meta campaign strategies to build a robust testing infrastructure, scale ad spend significantly, and manage budgets effectively.

• Collaborative Execution: Work seamlessly with the in-house brand manager to execute internal strategies with hands-on management, while offering experienced recommendations based on work across different brands.

• Strategic Consulting: Take direction on broader strategies from the in-house team, while confidently pushing back on requests to identify risks, constraints, or better alternatives.

• Reporting: Regularly report on ad performance metrics. We'll establish a weekly reporting structure with all the specific metrics and where to post them.

• Managing spend to a ROAS target: We'll be reviewing metrics each week, and when the metrics are strong, we are going to want to scale spend up.

• Ad audience development and management

Google Ads

• Ensure the brand shows up in the right places.

• Keep Google campaigns running and optimized.

• Handle Google Ads campaign management as a straightforward task.

Competencies and Qualifications

Must-Have

• Meta Ads Expertise: Highly proficient in Meta advertising, with the ability to manage campaign strategy, hands-on execution, budget scaling, and continuous performance optimization to drive business growth.

• High-Volume Creative Production & A/B Testing: Proven capability to create and simultaneously A/B test a high volume of creative assets—estimated at a minimum of 100 assets per week—to maximize ad performance.

• Data-Driven Analysis & ROI Management: Strong analytical skills with a track record of analyzing campaign performance data to identify growth opportunities, optimize spend, and scale budgets effectively while maintaining a strong ROI.

• Google Ads Proficiency: Experienced in managing Google Ads, including campaign setup, ongoing maintenance, strategic execution, and search visibility management.

• Agility & Adaptability: Highly flexible and responsive, with the ability to pivot strategies and adjust campaigns quickly as priorities shift week-to-week.

• Having a solid understanding of Meta audiences.
  

Nice-to-Have

• Experience with Amazon, Walmart Marketplace, or omnichannel ecommerce environments.

Key Qualities

• Proactive problem-solver

• Strong attention to detail

• Self-starter with high ownership

• Adaptable and resourceful

• Customer-focused mindset

• Strong critical thinker

• Collaborative team player

• Comfortable working in a fast-paced growth environment
  

What We Offer

• 100% Remote Work – Work from anywhere in the Philippines.

• Career Growth Opportunities – Gain hands-on experience, and continuous learning.

• Collaborative & Innovative Team – Work alongside skilled professionals who value excellence.

  

Application Process

We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible.

The interview process includes a Recruiter Interview, Client Interview, and Assessment. As part of the process, candidates complete a hands-on task during the technical interview. Throughout each stage, we keep you informed and provide feedback as quickly as possible, ensuring you feel valued and supported throughout your journey with us.