Merchandising Director, Lifestyle - Saucony
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AI Summary
We’re a team that puts excellence first, and the experts agree. Recently, Fast Company named Saucony one of the Most Innovative Companies in the world, specifically honoring our IncrediRUN Foam as a major leap forward in footwear tech. Our reach extends from the track to the street, whether it's the Speed 5 being named “Best Overall” by WIRED or our iconic Shadow 5000 winning the Shop TODAY Sneaker Awards, we are consistently recognized as the gold standard for both performance and style.
The Merchandising Director of Lifestyle will direct all aspects of regional merchandising for the lifestyle product category in the North American region including line adoption for the region; assortment planning by channel; providing channel and category specific consumer insights at all milestone meetings; represent the sales and market POV in the product creation process. Work with Marketing on catalog creation and Go to Market execution.
Primary Duties:
Work with the North American region to identify assortment of lifestyle products, to order sales samples and assist in the creation of initial channel-based forecasts.
Leads the creation of channel-based collections and segmentation strategies with a particular focus on the Tier 2 Athletic Specialty channel as well as Tier 0/1 Independents and department stores that sell lifestyle products.
Represent the POV of the sales teams in product milestone meetings by consolidating and providing feedback on behalf of the NA region. Support them in creating initial projections.
Develop a global network of stakeholders, including buyers, retailers and sales-people that are communicated with regularly to inform, educate, and gather insights to help identify opportunities. Act as the expert on the competition in the market.
Lead pre-lining process with key accounts.
Support sell in, consolidate feedback and report back to the product management team, identify SMU opportunities.
Performs duties consistent with the Company’s AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required:
Bachelor's degree required/MBA preferred or equivalent work experience.
10+ years’ experience in lifestyle footwear retail, sales or merchandising.
Proven leadership skills with at least 6 years’ experience at the manager level.
Proven working knowledge of the athletic specialty (mall), independent lifestyle and sporting goods industry, including technology and product assortments, materials, trends and the overall marketplace.
Extensive product knowledge and understanding of regional markets and competitors.
Strong business acumen, merchandising and analytical skill sets.
Exceptional follow-through skills and attention to detail.
Outstanding communication skills are required, including the ability to manage strong and effective cross functional relationships within the organization.
Proficient in retail math.
Working Conditions:
Remote working conditions. Some travel may be required.
#LI-KD
Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®. Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.
Salary Minimum
$152,000.00Salary Maximum
$199,500.00The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
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