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AI Summary
The Media Buyer is responsible for launching, optimizing, and scaling advertising campaigns on TikTok and search platforms to meet profitability targets. They will collaborate with cross-functional teams to test new offers, develop creative concepts, and analyze performance data.
This is a remote position.
About the Project
We are looking for an experienced Media Buyer to join a growing performance marketing team focused on Search traffic across TikTok and Meta. The role is highly performance-driven, with a strong focus on campaign execution, scaling, testing new offers, and maximizing profitability.
You will work closely with the Team Lead and supporting teams, including analytics, creative production, and technical support. The environment provides dedicated tools, automation, analytics, and creative resources so that the Media Buyer can focus on launching, optimizing, testing, and scaling campaigns.
Your Duties
- Launch, manage, optimize, and scale advertising campaigns on TikTok and Search traffic.
- Monitor campaign performance and work toward defined ROI and profitability targets.
- Achieve agreed performance KPIs and revenue/profitability goals.
- Complete daily performance reporting and maintain accurate campaign data.
- Participate in meetings with the Team Lead and Head.
- Research and identify new offers, opportunities, and traffic approaches.
- Test new offers, hypotheses, campaign structures, and approaches.
- Develop new creative concepts and testing ideas.
- Prepare clear briefs and specifications for designers and creative producers.
- Analyze campaign data to identify opportunities for optimization and scaling.
- Work with tracking and analytics tools to monitor campaign performance.
- Collaborate with analysts, designers, producers, and technical teams to improve campaign results.
- Continuously test and develop new approaches to maximize buying performance.
Requirements
- 1+ year of proven hands-on experience working with TikTok and Search traffic.
- 6–8 months of experience working with RSOC.
- Proven ability to generate $20,000+ in gross profit per month.
- Ability to maintain ROI at 40%+; minimum acceptable ROI is 20%.
- Strong hands-on experience with campaign launching, optimization, testing, and scaling.
- Experience searching for and testing new offers and hypotheses.
- Experience developing new approaches and creatives for testing.
- Strong analytical and data-driven mindset.
- Experience working with tracking tools and performance analytics.
- Ability to maintain accurate daily performance reporting.
- English language sufficient to understand industry terminology.
- Result-oriented, creative, analytical, and responsible approach to work.
- High level of integrity and confidentiality.
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