Media Buyer

 Posted 5 months ago
     
2-5 years experience
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AI Summary

The Media Buyer will plan, buy, and optimize media across various platforms to achieve campaign goals. They will analyze performance data and trends to inform media strategy and manage budgets while producing performance reports.

About Us

Pomelo places the best offshore talent with top brands, startups, and agencies across the globe. We enable hard-working and ambitious talent to work remotely from their home countries, while gaining exposure into how the world’s top companies operate.

About the Role

We’re looking for a digital advertising whiz with 3+ years of experience in media buying for e-commerce brands. You must be an expert in media buying on platforms like Facebook, Google, TikTok, and Ad Networks, and will manage the planning, execution, and optimization of paid media campaigns across digital and/or traditional channels. You will be responsible for maximizing ROI through intelligent media placements, vendor negotiation, and performance tracking.

Responsibilities

  • Plan, buy, and optimize media across platforms such as Meta, Google, TikTok, YouTube, CTV, programmatic, or traditional (TV, radio, print) depending on campaign goals
  • Analyze audience insights, performance data, and trends to inform media strategy
  • Work closely with internal team to align media plans with campaign objectives
  • Negotiate rates, placements, and value-added media opportunities with vendors and platforms
  • Manage media budgets, track KPIs, and produce reports on performance
  • Continuously test and iterate on strategies to improve campaign efficiency and outcomes.
  • Put on your analytical hat to decipher trends and patterns from interactive reports, providing game-changing insights that enhance growth
  • Keep in tune with the latest ad regulations and industry trends
  • Other ad hoc business or strategic projects as needed

Qualifications

  • Bachelor’s degree in a relevant field
  • 3+ years of experience with media buying
  • You have worked with DTC/e-Commerce businesses in the past
  • Able to interpret data trends and offer intelligible insights to clients
  • Access to a laptop/desktop with reliable and fast Internet connection
  • Ability to work in US time zone (40 hours per week / 8 hours per day)

Benefits

  • Competitive pay, always in US dollars
  • Work remotely from the comfort of your home
  • Health & wellness benefit
  • Paid holidays and time off
  • Performance and referral bonuses
  • Global exposure to the world’s best companies

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