Design polished, conversion-focused pages for a high-traffic B2B marketing website while maintaining brand standards. Collaborate with cross-functional teams to evolve the Figma design system and utilize data to optimize user experiences.
About the Role
We're looking for a mid-level designer with highly refined visual craft to shape and optimize a high-traffic B2B marketing website. This is a marketing and brand web design role, not a product design role: you'll turn creative briefs into polished, on-brand pages that look enterprise-grade from day one, while forming your own point of view on direction and backing it with data. You'll also help evolve a Figma-based design system, with a growing focus on how AI tools can strengthen consistency, documentation, and scale.
Key Responsibilities
Design polished, on-brand, conversion-focused pages and experiences for the marketing website and related digital touchpoints
Uphold and elevate brand standards across all marketing assets, delivering a cohesive, high-craft visual experience
Build, document, and maintain components within a Figma design system, keeping it consistent and scalable as the site grows
Create wireframes, mockups, and prototypes that communicate design intent clearly to stakeholders
Partner with marketing, content, analytics, and engineering teams to align designs with business goals and ensure high-fidelity implementation
Design with accessibility standards (e.g., WCAG) in mind to ensure inclusive experiences
Use analytics, heatmaps, and session replay data to identify opportunities and refine pages over time
Support experimentation by designing and helping analyze A/B tests, translating results into clear recommendations
Explore AI-assisted tools and workflows to speed up and strengthen design-system work
Qualifications
Required:
4–6 years of experience in marketing or brand-focused web design, ideally in a B2B or SaaS context
Demonstrated taste and visual refinement: your craft needs to be enterprise-grade from day one
A portfolio of live, shipped marketing websites that shows strong typography, layout, and visual polish (product UI case studies alone will not meet the bar)
Advanced Figma proficiency as your daily working tool, including building and maintaining design systems and component libraries
Strong communication skills and a collaborative approach to feedback
Comfortable working quickly while delivering quality on time
Preferred:
Hands-on experience designing and analyzing A/B tests or experiments
Familiarity with conversion rate optimization fundamentals and using analytics to inform design decisions
Experience with heatmapping and session replay tools (e.g., ContentSquare, Hotjar)
Experience with AI-assisted design tools (e.g., Claude Design) or using AI to accelerate design-system work
Experience designing on a marketing or growth team
Key Details
Start date: Flexible
Duration: 6 months, with strong potential for extension based on performance
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”