Marketing Technology Engineer

Negentrix Holding is an educational company with a mission to help people integrate into Germany through practical education and employment.

We operate several educational brands, including IT Career Hub, DWW Akademie, Beam Institute of Technology, and MBI-Akademie, where we train students for in-demand professions and support them on their way to professional integration in Germany.

We are developing our marketing and sales technology infrastructure and are looking for a MarTech Engineer / Web & Automation Specialist to manage our websites, automate processes, maintain integrations, and ensure reliable lead data transfer between advertising channels, websites, and our CRM system.

This role sits at the intersection of IT, marketing, and sales. Your mission is to ensure that every lead makes it through the entire acquisition process — from an ad click to a correctly populated CRM record. You will help prevent lead loss, maintain data accuracy, and enable marketing teams to launch and test new hypotheses quickly.

Key Responsibilities

1. Websites and Lead Generation

• Build and launch landing pages in Webflow, including domain configuration, cookie banners, and JavaScript implementation.

• Configure multi-step forms, including validation, deduplication, and reliable lead transfer to the CRM.

• Set up monitoring and alerts for lead loss.

• Provide basic support for websites built on WordPress and Tilda during the transition to Webflow as our primary platform.

2. CRM and Automation

• Configure Zoho CRM logic, including custom buttons, fields, and workflows.

• Develop custom functions using one of the following languages: Deluge, Python, Node.js, or Java.

• Build and maintain integrations in n8n, including lead routing.

• Integrate marketing services using REST APIs and Webhooks.

3. Analytics and Tracking

• Configure and connect Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.

• Ensure correct and consistent UTM tracking.

• Configure conversion tracking using Meta Pixel and Conversions API, including form tracking across different language versions of our websites.

• Implement Google Consent Mode v2 and ensure compliance with GDPR requirements.

4. Business Unit Support

• Handle internal requests from Marketing and Sales, including lead transfer issues, access management, and the setup of new products and sales funnels.

• Help teams implement new marketing tools.

• Document integrations and workflows.

Requirements

• Experience working with Webflow.

• Strong knowledge of JavaScript, HTML, and CSS.

• Experience configuring and automating CRM systems.

• Experience with Meta Pixel and conversion tracking.

• Experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4).

• Understanding of REST APIs and Webhooks, with hands-on experience building integrations.

• Experience with automation tools such as n8n, Make, or Zapier.

• Ability to systematically troubleshoot issues across the entire advertising → website → CRM pipeline.

• Active use of AI tools to accelerate script development, solve integration challenges, and automate your own workflows.

Nice to Have

• Experience working with Zoho CRM.

• Knowledge of Deluge, Python, Node.js, or Java.

• Experience with Meta Conversions API or server-side tracking.

• Experience working with WordPress and Tilda.

• Knowledge of English and/or German.

What We Offer

• Monthly compensation of €1,500–€1,800.

• A B2B contract.

• Fully remote work from anywhere outside Russia and Belarus.

• Working hours from 10:00 to 19:00 Central European Time (CET).

• Paid vacation and sick leave in accordance with company policy.

• The opportunity to work with an international EdTech company offering educational products in the German market.

• The opportunity to directly influence marketing and sales results by ensuring reliable lead acquisition and processing infrastructure across five brands.

• A high degree of autonomy and the freedom to propose and implement your own technical solutions.

• The opportunity to work with a modern technology stack and improve automation and integration processes.

• Close collaboration with Marketing and Sales teams, with a direct view of how your work impacts business results.

And much more!

If you enjoy working at the intersection of web technologies, automation, and marketing technology, building reliable integrations, and seeing the direct business impact of your work — join us!