Marketing Specialist

Job Details: Salary Range: $65000.00 - $85000.00Salary, Marketing Specialist Marketing | Corporate REPORTS TO Marketing & Business Development Leadership LOCATION Hybrid or Remote (U.S.) | Travel up to 25% SALARY RANGE $65,000 - $85,000 ABOUT APERTURE Aperture brings together leading forensic specialists and technical consultants who clarify complex events, strengthen business decisions, and deliver answers grounded in science and extensive industry experience. COMPENSATION The salary range for this position is $65,000 - $85,000 per year. Final compensation will be based on factors such as experience, skills, and qualifications. DESCRIPTION The Marketing Specialist connects Aperture’s experts and their work with the attorneys, insurers, and businesses who need them. The role spans writing, design, campaign development, and digital marketing across our service lines and industries, translating complex technical work into clear, credible content that builds trust with clients. JOB SUMMARY This role works closely with marketing and business development leadership, practice leaders, and experts nationwide. It can be a hybrid or a fully remote position open to candidates anywhere in the U.S., with travel up to 25% of the time for conferences, trade shows, client events, and visits to Aperture offices. DUTIES & RESPONSIBILITIES Campaigns and Digital Marketing Plans, builds, and runs integrated campaigns for Aperture’s service lines, industry verticals, and regional offices, from concept through reporting. Manages digital channels, including website updates, SEO, email marketing, LinkedIn, and paid digital campaigns. Tracks campaign and channel performance and reports results with recommendations. Content and Thought Leadership Writes and edits content across formats, including website pages, blog posts, case studies, email newsletters, expert bios, proposals, and social posts. Interviews experts and helps them turn their technical work into bylined articles and thought leadership. Design Designs marketing materials such as one-pagers, brochures, presentations, trade show graphics, social graphics, and event collateral that follow Aperture brand standards. Events and Business Development Supports conferences, trade shows, CLE seminars, client events, and webinars, including logistics, materials, and on-site coordination. Supports business development efforts with pitch materials, proposal content, and resources experts can use in their own client development. Marketing Operations Keeps the marketing calendar, asset library, and CRM data organized and current. Other Performs other related duties as assigned. REQUIRED SKILLS & ABILITIES Strong writing and editing skills, with a portfolio of published work. Working design skills in Adobe Creative Cloud (InDesign, Illustrator, Photoshop) or Canva. Experience planning and executing multichannel campaigns. Familiarity with website content management systems, email marketing platforms, SEO/AEO basics, and LinkedIn marketing. Experience with web and campaign analytics and reporting. Ability to manage several projects at once and work independently on a remote team. Ability to travel up to 25% of the time. PREFERRED EXPERIENCE Marketing experience in the legal industry, such as a law firm, litigation support, expert witness, or legal services company. Experience in insurance, engineering, or other technical professional services. Experience working with subject matter experts to develop thought leadership. Event and trade show management experience. Familiarity with CRM platforms such as Salesforce. Basic video editing or motion graphics skills. Experience using AI tools to support content and campaign work. EDUCATION & EXPERIENCE Bachelor’s degree in marketing, communications, journalism, graphic design, or a related field required. Minimum 3 years of hands-on marketing experience, ideally in a professional services environment. PHYSICAL REQUIREMENTS The following are essential functions of the role which must be performed with or without reasonable accommodation: Ability to remain seated for extended periods while working at a computer, on the phone, or in virtual meetings. Ability to travel by air, including overnight stays, up to 25% of the time for conferences, trade shows, client events, and office visits. Ability to occasionally lift and carry up to 25 pounds, such as trade show materials, displays, or event collateral. Ability to use a computer, keyboard, phone, and standard office equipment for extended periods. Ability to communicate clearly in person, by phone, and by video conference. Ability to occasionally work extended or irregular hours around events and deadlines. Work is performed primarily in an office or remote home office setting. BENEFITS We strive to offer an environment that provides our employees with the right balance between work and family. We offer a comprehensive benefits package including: Hybrid or Fully remote work with travel to Aperture offices, client events, and conferences Medical, dental, vision, and life insurance, with 100% of medical premiums paid by Aperture 401K with company discretionary contributions Paid holidays, vacation, and personal time Collaborative culture where marketing works side by side with experts across disciplines AAP/EEO STATEMENT Aperture is committed to a firm policy in favor of equal employment opportunity and will abide by all applicable state and federal regulations by not discriminating against any applicant or employee on the basis of race, religion, color, creed, sex, age, national origin, ancestry, citizenship status, marital status, sexual orientation, gender identity and expression, physical or mental disability, medical condition, genetic information, pregnancy, childbirth, breastfeeding, or related medical conditions, reproductive health decision-making, military or veteran status, or any other characteristic protected by federal, state, or local law. Our commitment to equal employment opportunities shall include employment, upgrading, promotion, demotion, transfer, leaves or other absences from work, layoffs, compensation and benefits, selection for training or other education, professional opportunities and conflict resolution. It is also the policy of Aperture to take affirmative action to employ and to advance in employment, all persons regardless of their status as woman, minority or individuals with disabilities or protected veterans, and to base all employment decisions only on valid job requirements. Aperture is committed to adhering to its obligations to reasonably accommodate both employees and applicants under the Americans with Disabilities Act Qualifications: