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AI Summary
The specialist will build and execute multi-channel marketing initiatives, owning day-to-day content creation across email, social media, and website copy. This role also involves supporting campaigns, collateral, and events in collaboration with internal teams and external vendors.
About APPLIED Adhesives:
We have you covered.
Nobody knows more about adhesives than APPLIED Adhesives. We are passionate about solving complex challenges with innovative adhesive products and offerings. APPLIED is the industry leader in helping manage costs, reduce waste, and make entire operations run more efficiently. From adhesives, equipment, parts, and service, we have you covered.
With world-class adhesive products, equipment, and parts along with visionary leadership, unparalleled expertise, and an agile, responsive service team, we’re not happy simply staying put. Every day, we leverage our technical expertise and passion for problem solving for the benefit of our customers and the future of our company.
We have countless victories that we could celebrate, but we’re more interested in looking forward than back. We’ve collected the talent and skills to continue innovating new product solutions and applications in emerging industries. We have the fortitude to not only accept challenges, but to seek them out. And we have the confidence and determination to become the most sought-after adhesive solutions partner.
Come join us!
The Role:
We are seeking a creative and detail-oriented Marketing Specialist to help build and execute multi-channel marketing initiatives that grow awareness and engagement with the APPLIED Adhesives brand.
This role will own day-to-day content creation across email, social media, and website copy, while supporting campaigns, collateral, and events in collaboration with internal teams and external vendors.
The Marketing Specialist will report to the Director of Brand and Communication and play a key role in bringing our brand to life across touchpoints.
This is a remote role, but you must currently live in the U.S. to be considered.
Key Responsibilities:
- Campaign execution: Build and execute multi-touch campaigns across email, social, web, and paid/retargeting channels; from brief and launch through post-campaign analysis. Manage calendars, creative requests, approvals, and publishing timelines.
- Content creation & coordination: Draft and edit short-form content including emails, social posts, landing pages, and product one-pagers. Partner with designers and subject-matter experts while managing versions, files, and approvals.
- Organic social & employee advocacy: Publish and schedule content, monitor engagement, and support activation across corporate and employee social channels.
- Sales enablement support: Package and distribute campaigns assets for Sales (one-pagers, talk tracks, CTA snippets). Maintain shared folders and post updates within Teams and SharePoint.
- Event & launch support: Coordinate pre-, during-, and post-event activities for tradeshows and launches, including invitations, follow-ups, and booth collateral.
- Analytics & reporting: Track performance and maintain dashboards and scorecards to measure campaign effectiveness and engagement.
- Brand stewardship: Ensure all assets adhere to established brand voice, visual standards, and guidelines.
- Cross-functional partnership: Collaborate with Pricing, Product, Sales Operations, and Service teams to support program rollouts and amplify key messages.
You Are Ideal for This Role If You:
- Have strong planning and organization skills.
- Are a team-player.
- Have the willingness to learn and are personally driven to succeed.
Physical Requirements:
- Must be able to remain in a stationary position.
- Constantly operates a computer and other office productivity machinery.
- Able to communicate information and ideas so others will understand.
Experience and Qualifications:
- Bachelor’s Degree in Marketing, Communications, Digital Media or related field.
- 4+ years in B2B marketing (manufacturer/distributor/industrial or adjacent preferred).
- Demonstrated experience executing multi‑channel campaigns (email, social, web) and writing succinct, on‑brand copy.
- Familiarity with marketing automation (e.g., Salesforce Account Engagement/Pardot,), and CRM fundamentals.
- Proficiency with Canva/Adobe Express (or Adobe CC), plus standard project and asset management tools.
- Strong organization, attention to detail, and ability to manage multiple deadlines.
Why Work for Us:
- Medical, Dental and Vision Benefits
- 401k Match
- Flexible and Team-Oriented work environment
- Generous PTO policy
- Tuition Reimbursement
- Employee Assistance Program
- Career and talent development opportunities as well as opportunities for personal growth
Leading with Integrity, Collaboration, and Passion
In today’s dynamic business landscape, these core values serve as the compass guiding our actions and decisions. Whether it’s demonstrating leadership, fostering collaboration, igniting passion, upholding integrity, or maintaining a relentless customer focus, these principles shape our mission, vison and values, and drive our commitment to excellence.
Our Core Values:
Leadership
We are the leaders we wish to follow at work and in our communities.
Collaborative
One team delivering exceptional value and service.
Passion
We enthusiastically pursue excellence.
Integrity
We choose to be ethical and trustworthy.
Relentless Customer Focus
Our customers are at the heart of everything we do.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Typical work is in a climate-controlled environment requiring regular use of computer and electronic equipment.
We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
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