Marketing Program Manager

• Title: Marketing Program Manager

• Type: Full-Time, Remote

• Working Hours: Mondays - Fridays, 9:00am - 5:00pm CST

• Location: LATAM (Remote)

• Compensation: USD $4,500 - $5,000/month

About the Company: We provide investors with multifamily investing opportunities in real estate's best asset class. Over the last 30+ years, we've transacted more than $3.0 billion of real estate, acquiring over 14,750 multifamily units and taking dozens of properties full cycle — on average returning 100% of investor capital plus strong returns. Our focus is acquiring older apartment home communities and creating value by improving the properties, optimizing operations, and fostering human flourishing in each one. Above all, we've learned that success is measured not just by financial gain, but by the quality of the relationships we build along the way.

Job Description: We're a US-based investment firm running two brands — an SEC-regulated real-estate investment fund and a family-focused coaching and publishing brand. The Marketing Program Manager is the player-coach who owns delivery across both: the single point of contact for each brand's principal, the orchestrator who spins up and dissolves project pods (copy, design, growth, dev), and the person accountable that everything ships on time, on brand, and error-free. You are the EVP's second in command and the operational spine of the department — when work needs to move, it moves through you.

Responsibilities:

• Own both principal relationships. Be the lead contact for the fund principal and the coaching-brand principal — scripts, decks, timelines, updates, site/reel/database needs. Run a standing weekly check-in with each so requests are captured, not sprung; keep them proactively informed so they never wonder where something stands; ensure investors get concierge-level hospitality at every touchpoint.

• Run delivery end-to-end. Set the strategy and timing for each project, write the one-paragraph brief that kicks it off, and spin up the right pod to ship it — then stand it down. Own the steady stream of get-it-done brand work, and be the single catch-all owner for anything thrown at the department: make sure it ships.

• Commission and oversee the work product. Pull design and copy for collateral (PDFs, one-pagers, brochures, postcards); commission site and landing-page edits and oversee completion; plan and run webinars and group launches (Zoom/Calendly) and drive show-up rates; own event purpose and messaging while handing logistics to Ops.

• Guard quality — the principals never find an edit. Check everything every way before it ships: spelling, grammar, headlines, cross-brand consistency, visual alignment, missed links, missed opportunities

• Own the CRM and lead-quality picture. Know the CRM, check statuses, and oversee a reporting dashboard. Sit with the fund principal and the lead team to assess lead quality and know the story behind the top 20 leads — who's converting, why, and how much they have to invest.

• Drive AI leverage. Continuously show where AI doubled production on a product, program, or process.

• Report up and run the cadence. Lead the strategic investor survey (routed through compliance), turn the EVP's mastermind ideas into delivered plans, package the validated Monday roll-up, assemble the SLT and quarterly reports for the EVP to present, and back the EVP up as second in command at key events.

Requirements:

• 5+ years in marketing program/account/project leadership, with a track record of owning stakeholder relationships and shipping multi-discipline creative on deadline.

• Owner's mindset: whatever-it-takes hours, multi-skilled, low-ego, loyal — not arrogant. You drive outcomes, you don't wait to be told.

• Real AI & systems builder: you build actual workflows — connectors, agents, process reinvention — that 2× your own output. Not prompt-dabbling.

• Self-sufficient operator: minimum 10 years' experience, you know what to do and where to go unprompted, learn any tool cold, and do the work yourself.

• Execution obsession: you test the full chain before shipping and find a way through stalls; agency-level perfectionism, KPI-driven.

• Proactive communicator: you drive the update cadence, never go dark, use discretion, and are open to occasional off-hours texts.

• CRM fluency — statuses, dashboards, pipeline visibility — and comfort operating inside a regulated-marketing approval chain.

• Valid passport and able to travel to the US up to 4× per year.

• Reliable remote setup and strong written and spoken English.

Preferred Qualifications:

• Ran your own agency as an owner-operator — this is the pace and breadth the role is benchmarked to.

• Experience marketing for financial services, investment, real estate, or another regulated/compliance-heavy category.

• Experience juggling two distinct brands and audiences simultaneously.

• HubSpot and/or Close fluency; hands-on running recurring webinar/group programs via Zoom and Calendly.

• A settled, long-horizon temperament — plays the long game, calm under pressure, low drama.

List of Responsibilities:

• Lead account/project manager (scripts, deck language, updates, timelines, social-post ideas, event promotion, funnel tech, sales CRM, database, video scripts, print).

• Lead contact for CEO (reels, site, leads, database, book reviews).

• Error-checker — make sure that manager never find edits; check spelling, grammar, headlines; also ensure brand consistency, visual alignment, missed links and prospect-dev opportunities before anything ships.

• Hospitality to investors — concierge-level hospitality across every touchpoint.

• Project strategy — lay strategy per project: timing, what's needed, who's needed, and get it done.

• Pod orchestration — spin up the right pod mix to ship a deliverable, then stand it down.

• Program delivery — own delivery end-to-end

• Group launches — stand up/ group invites/attendance via Zoom/Calendly; drive show-up rates.

• Collateral — commission program collateral (PDFs, one-pagers, brochures, postcards) by pulling Design and Copy.

• Website & landing pages — commission site edits, updates, alignment, responsive layouts; oversee completion.

• Webinar coordination — plan and run webinar logistics and follow-up with manager.

• Event ownership — own event purpose and messaging; hand logistics to Ops.

• CRM whiz — know the CRM, check statuses, oversee a reporting dashboard.

• AI champion — show leadership where AI doubled production on product, program, or process.

• Everyday brand extension — own the steady stream of get-it-done brand work that keeps the principals moving.

• Catch-all owner — single owner for anything thrown at the department; make sure it ships.

• Campaign briefs — write the one-paragraph brief that kicks off each project.

• Principal cadence — weekly check-in / meet twice weekly with direct report.

• Status to principals — keep both managers informed; never let them wonder.

• Lead-quality review — assess lead quality; know the story behind the top 20 leads.

• Investor survey — lead the strategic investor survey; route through compliance before fielding.

• Mastermind implementation — turn CEO's mastermind ideas into delivered plans.

• Monday roll-up — package the validated weekly numbers for managers.

• SLT report assembly — collect each area's slice on cadence so the report isn't built last-minute.

• Quarterly report — assemble the quarterly marketing report for managers..

• Second in command - back Head of Marketing up at key events when he can't attend.