Marketing Manager, Internet West - Business Casing and Offers

Description

In this role, you will be a key driver of our West Internet (inclusive of PureFibre, Wireless Home Internet, and Copper) revenue growth, delivering and monitoring high-impact programs that increase customer value, reduce cost, and strengthen long-term profitability. By mastering our Internet West revenue portfolio and performance metrics, you will develop profitable growth strategies to scale the portfolio to new customers while elevating key value propositions and bundling opportunities.

#LI-REMOTE

Here's the Impact You'll Make

West Internet Revenue and Margin Growth

• Establish and own performance tracking of key revenue metrics including ARPU, AMPU, loading RMR, household growth, attach rates, yield and service adoption

• Partner with Finance and Forecasting teams to set ambitious yet achievable quarterly targets, align on in-year and long-term revenue and margin forecasts and report on acquisition discounting budgets.

• Develop performance summaries to enable continuous optimization and visibility across teams

• Develop strategies to enhance margin and revenue to increase overall profitability 

• Build data-driven business cases and support strategic programs that identify and capture P&L opportunities across Internet West portfolios (PureFibre, Wireless Home Internet, and Copper) 

• Conduct scenario analyses to evaluate risk, ROI and long-term financial impact

• Build and maintain portfolio projections including loading performance, AMPU/RMR, revenue, tier mix to inform monthly targets

• Support Planning team with Triage/Budget and Stratcheck process by providing acquisition forecast.

• Proactively kept the Planning team informed of emerging risks and opportunities.

• Size portfolio impact of pricing and offer changes into future projections to articulate overall variance to budget

• Establish repeatable execution frameworks to ensure scalability and long-term program sustainability

Qualifications

What You Bring

• 3-5 years in finance, pricing and/or strategy roles within telecommunications, security, IoT, or technology

• Experience building financial models and business cases is considered a strong asset

• Strong analytical capability, translating data into actionable commercial strategies and recommendations

• Familiarity with key performance drivers such as loading volume, ARPU, margin, revenue

• Proven track record leading complex commercial initiatives from design through execution

• Strong relationship management skills across pricing, finance, marketing, sales, systems, and product teams

• Ability to navigate ambiguity and competing priorities while delivering results

• Excellent project management skills, with experience coordinating multi-stream initiatives

• Compelling storyteller, able to influence senior leaders through clear, fact-based recommendations

• Understanding of customer lifecycle management, customer lifetime value, and the Canadian telecommunications landscape

This role is open to anyone in Canada.