Marketing Manager – DTC Telehealth

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Job Title Marketing Manager – DTC Telehealth

Location Remote

Time Zone US Time Zones (EST–PST)

Role Overview We are seeking a strategic and execution-focused Marketing Manager to own messaging, positioning, and go-to-market across our portfolio of DTC telehealth brands—starting with our men's health ED brand and an upcoming GLP-1 brand. This is a PMM-style role that sits at the intersection of product, marketing, and performance. You will translate business goals into clear creative direction and campaign strategy, partnering closely with AI Video Creators and media buyers to drive measurable growth.

Key Responsibilities

• Define and refine value propositions, messaging, and positioning for each brand and SKU

• Translate customer insights and competitive intelligence (Hims, Roman, BlueChew, etc.) into compelling narratives and offers

• Own customer personas and journey maps across all funnel stages—awareness through retention

• Develop campaign concepts and creative briefs for paid social (Meta/Instagram), email, landing pages, and other B2C touchpoints

• Partner with media buyers to align creative strategy with performance goals (CPL, CAC, LTV)

• Outline testing plans covering hooks, offers, angles, and formats to validate

• Act as the central connector between founders/product owners, video content creators, and performance marketing teams

• Review campaign performance data to identify what's working and why, and adjust messaging and creative direction accordingly

• Maintain a "what works" playbook of angles, hooks, and formats across brands

• Ensure all messaging is consistent, compliant, and on-brand in sensitive healthcare categories (ED, testosterone, GLP-1)

Required Qualifications

• 3–6 years in marketing manager, product marketing, or growth marketing roles

• Strong B2C/DTC background, ideally in health/wellness, consumer subscription, or telehealth—and/or performance-focused brands with heavy paid social

• Agency experience strongly preferred due to multi-brand context and parallel campaign management

• Excellent messaging, positioning, and copywriting instincts—able to write or direct strong creative briefs

• Solid understanding of paid social performance levers: audiences, creative, offers, and landing pages

• Comfortable with basic analytics: reading dashboards, understanding funnel metrics, framing hypotheses

• Must have prior remote work experience, be fluent with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.

Preferred Qualifications

• Experience launching new DTC brands or product lines from 0 to 1

• Prior work in regulated or quasi-regulated spaces (health, medtech, supplements, fintech)

• Familiarity with telemed funnel nuances: consults, prescriptions, refills, and adherence

• Experience with lifecycle/CRM tools and flows: email/SMS, reactivation, and upsell campaigns

Tools & Technology

• Meta Ads Manager

• Google Analytics / attribution dashboards

• Email/SMS platforms (e.g., Klaviyo, Postscript)

• Google Workspace

• Slack, Zoom, Asana, and other remote collaboration tools

• AI video and creative tools

Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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