Marketing Manager

Position Overview

Key Responsibilities

Marketing Strategy & Execution

• Assist in developing and executing the firm’s multi-location marketing strategy across digital and social channels
• Manage marketing calendars, timelines, workflows, and campaign priorities
• Oversee content creation for blogs, landing pages, videos, ads, email campaigns, and social media
• Support brand consistency across all markets, platforms, and practice areas
• Lead cross-department communication to ensure marketing initiatives align with intake, operations, and business needs

Digital Marketing

• Manage SEO strategy including on-page optimization, technical updates, keyword planning, and performance reporting
• Lead PPC and paid media campaigns across Google, Meta, and other relevant platforms
• Oversee digital ad planning, creative reviews, A/B testing, and performance optimization
• Collaborate with agencies or internal teams to ensure KPIs are met
• Track and report on ROI, cost per lead, conversion rates, and channel performance

Project & Team Management

• Manage marketing projects from concept to execution
• Oversee vendor, contractor, and agency relationships
• Supervise junior marketing staff, providing mentorship, feedback, and performance support
• Ensure deadlines are met and projects are delivered at a high standard
• Implement strong workflow, approval, and documentation processes

Website & Content Oversight

• Maintain website updates, landing pages, and digital assets in coordination with the Director of Marketing
• Review and approve creative assets, messaging, and brand materials
• Monitor SEO performance and provide recommendations for content improvements
• Collaborate with internal writers and attorneys to ensure accuracy and compliance

Analytics & Reporting

• Produce weekly and monthly performance data
• Analyze trends in intake data, ad spend, traffic, rankings, and engagement
• Recommend improvements for efficiency, lead quality, and user experience

Qualifications

• 8+ years of marketing experience, preferably in a law firm or professional services environment
• Experience marketing for multi-location or multi-state businesses
• Proficient in SEO, PPC, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and SEM tools
• Strong understanding of digital marketing KPIs, attribution, and reporting
• Proven experience managing projects, supervising team members, and leading vendors or agencies
• Excellent copywriting, communication, and organizational skills
• Ability to thrive in a high-volume, fast-paced environment
• Strong project management background with experience using platforms like Monday.com or similar
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred

What We Offer

• Competitive salary and performance-based incentives
• Health, dental, and vision benefits
• 401(k) plan with employer match
• Opportunities for professional development and growth
• A collaborative and mission-driven environment where innovation is encouraged