The role involves developing and executing a marketing roadmap to boost brand awareness, generate leads, and increase customer engagement across various channels. This includes creating compelling content for emails, blogs, and collateral, while managing and growing social media presence.
AutoBidMaster is looking for a tech-savvy, growth-oriented Marketing Specialist to own our marketing strategy and brand awareness. This is a hands-on, multi-disciplinary role, ideal for a marketer who thrives in a lean team environment and is eager to learn the product inside and out.
This is a role for someone ready to roll up their sleeves, experiment, and grow alongside the product.
Responsibilities:
- Develop and execute marketing roadmap to drive brand awareness, lead generation, and customer engagement.
- Create compelling content across email campaigns, blogs, landing pages, and marketing collateral that aligns with AutoBidMaster’s voice and industry trends.
- Manage and grow AutoBidMaster’s social channels; plan and publish engaging content; monitor conversations and build brand reputation.
- Launch and optimize digital campaigns (organic and paid), working with marketing team members for SEO/PPC support.
- Gain deep knowledge of the product and industry to communicate value clearly to B2B and B2C audiences.
- Track performance metrics (traffic, conversions, engagement) and provide actionable insights to the leadership team.
- Ensure consistent brand identity across all channels and materials, suggesting improvements for positioning and differentiation.
Requirements:
- 2–4 years of experience in marketing, preferably in tech, automotive, or SaaS environments.
- Strong written and verbal communication skills; able to create clear, persuasive content.
- Familiarity with digital marketing tools (Google Analytics, email automation, CMS platforms).
- Tech-savvy with a data-driven mindset and willingness to experiment with new tools.
- Ability to work independently in a lean team and manage multiple projects simultaneously.
- Curiosity and eagerness to learn product details and industry dynamics.
Nice-to-have's:
- Experience in automotive, vehicle history, or related industries.
- Basic design skills (Canva, Adobe, Figma) for creating marketing assets.
- Knowledge of SEO principles, PPC, or marketing automation platforms.
We Offer:
- Collaborative and supportive team environment.
- Flexible working hours and remote setup.
- Competitive compensation package.
- Professional growth and skill development opportunities.
- US public holidays are off - we work according to the US calendar
- Kind Reminder: we employ ONLY via B2B type of contract!
- Working hours: 15:00–00:00 CET