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AI Summary
This is a remote position.
Job Summary
We are seeking a results-driven Marketing Manager to lead integrated B2B marketing across digital, partner, and customer engagement channels. This role is responsible for driving demand, strengthening customer relationships, and increasing brand presence across enterprise, government, and SME markets through CRM, digital marketing, social media, and partner-led initiatives.The ideal candidate is both strategic and execution-focused, with a strong understanding of how digital channels, data, and content work together to influence the B2B buyer journey.
Key Responsibilities
1. Marketing Strategy & Planning
Develop and execute annual and quarterly marketing plans aligned with business and sales priorities.
Work closely with Sales, Product, and Digital teams to drive integrated go-to-market strategies.
Identify growth opportunities across acquisition, retention, and partner channels.
2. Digital, Social & Content Marketing
Own and optimise digital marketing channels including social media (LinkedIn, Meta, YouTube, etc.), website, email, and paid campaigns.
Plan and manage content calendars covering thought leadership, product marketing, customer stories, and partner content.
Use digital platforms to drive lead generation, brand awareness, and account engagement.
3. CRM, Customer Engagement & Retention
Manage CRM-driven campaigns including segmentation, automation, lead nurturing, and performance tracking.
Lead lifecycle programs such as onboarding, upsell, cross-sell, and reactivation.
Support Account-Based Marketing (ABM) and enterprise account engagement.
4. Partnership & Channel Marketing
Execute co-marketing campaigns with technology partners, distributors, and ecosystem players.
Drive joint webinars, digital campaigns, events, and co-branded content.
Strengthen partner visibility and pipeline contribution through digital and offline channels.
5. Campaigns, Events & Demand Generation
Run integrated campaigns across digital, social, events, and partner channels.
Manage enterprise and industry events, exhibitions, and customer roundtables.
Track leads, conversions, and ROI from all marketing activities.
6. Brand, Communications & Marketing Operations
Ensure brand consistency across digital platforms, campaigns, and sales materials.
Oversee production of marketing assets including case studies, videos, social content, and presentations.
Manage budgets, timelines, reporting, and agency or vendor partners.
Requirements
- Bachelor’s Degree in Marketing, Business, or Communications.
- 5–8 years of B2B marketing experience, ideally in technology, telco, or enterprise solutions.
- Strong experience in digital marketing, social media, and CRM-driven campaigns.
- Proven track record in lead generation, customer engagement, and campaign optimisation.
- Experience working with partners, vendors, or channel ecosystems is highly desirable.
- Analytical, organised, and comfortable using data to improve marketing performance.
- Strong communication and stakeholder management skills.
Benefits
- Exposure to global team and work culture
- Good structure and system in place
- Dynamic and multi-national work environment
- Supportive team culture and opportunities for professional growth
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