Marketing Lead

Perena

We believe that stablecoins are more than a payment tool — they’re a better form of banking. Perena is building the Stablebank Network: an ecosystem that connects stablecoin infrastructure, liquidity rails, yield strategies, and payments into one protocol.

To date, we’ve built:

• Numéraire, the largest stableswap on Solana, with over $2B in cumulative volume

• USD*, Solana’s yield-integrated stable LP token, backed by assets like USDC, USDT, PYUSD — and soon, U.S. Treasury exposure via Franklin Templeton

• Perena Studio — a cultural lab for craft, design, and expression. It's where we share work, playfulness, and growth — and where aesthetics meet systems thinking.

Perena is founded by a team of builders from the Solana ecosystem with backgrounds in TradFi and DeFi. We believe deeply in pushing financial architecture forward — and in doing it with transparency, resilience, and speed.

We’re backed by some of the best in the world, including:

• Solana co-founders Anatoly Yakovenko and Raj Gokal

• Investors from Citadel, Jane Street, IMC, and Susquehanna

• Borderless Capital, Binance Labs, Primitive Ventures, Maelstrom, Anagram, Breed, and others

Perena was a sponsor of the Colosseum Hackathon Stablecoin Track, helping fund the next generation of stablecoin projects on Solana. Our growing community spans over 20,000 developers, users, and builders aligned around one goal: reinventing how money works.

What You’ll do

Campaigns & growth ops

• Plan and execute growth campaigns tied to product launches, partner integrations, and market moments

• Build the measurement stack: what's moving TVL, what's noise, what's the ROI per channel

• Brief and direct co-marketing with BD on partner integrations

• Drive communication with users via town halls and written updates

• Turn our ambassador program from spec into a real acquisition and referral channel with attributable numbers

Brand & narrative

• Develop and own Perena's market thesis

• Edit and direct content output across channels; write the high-stakes pieces yourself

Team

• Manage and develop the social and community team members; set their goals, run their reviews

What We’re Looking For

• 5+ years in marketing, with meaningful time owning campaigns or growth in DeFi, fintech, or another high-velocity vertical

• Data driven approach. You can talk about deposit-driven funnels, email attribution, or campaign ROI without hand-waving

• Experience and understanding of blockchain-based finance. You have a point of view on what's working in the market right now and why

• Strong writer and storyteller who understands the nuances of difference channels and audiences

• You operate well with a CEO who is direct and wants a thought partner, not a marketer who needs a brief for everything

Earlier in your career? Apply anyway if you can show real campaign ownership, sharp writing, and a clear point of view on the market.

Why Perena?

Stablecoins are transforming how the world stores, moves, and grows value — and we’re still early. This is a once-in-a-generation shift: from legacy money to programmable, accessible, internet-native finance. Building here isn’t just technically interesting — it’s globally meaningful.

We own our future — we trust each other to take initiative. Voices are heard and outcomes matter.

We treat our work as craft — thoughtful, opinionated, and precise.Many of us come from design, art, or cultural backgrounds.

We think from first principles — Perena is a reimagining of financial infrastructure. That starts with reimagining how we build.

We work in public — we value clarity, writing, and sharing progress openly within the team and with our community.