Marketing Director: The Uncommon Business

Join the Team

Serv, a global executive recruitment partner, is hiring on behalf of our client The Uncommon Business for a Marketing Director.

The Uncommon Business is one of the fastest-growing AI-first education companies in the market, helping business leaders build intelligent systems that scale operations, improve leverage, and drive sustainable growth. Focused on innovation, high performance, and operational excellence, they are hiring a Marketing Director to architect and lead a scalable revenue engine across all acquisition channels.

For more information visit: https://theuncommonbusiness.co/

Position Responsibilities:

If you are a strategic marketing leader who enjoys building scalable systems, owning revenue outcomes, and leading high-performing teams, this is an opportunity to architect and scale the marketing engine behind a rapidly growing education business.

This role includes:

• Building and leading a unified, AI-first marketing department across paid media, organic content, email, social media, and affiliate marketing
• Owning the marketing strategy and execution for major product launches, including campaign architecture, channel sequencing, conversion optimization, and revenue performance
• Developing and implementing a centralized creative briefing process that aligns every marketing channel around a single strategy
• Leading affiliate marketing strategy and creating systems that generate consistent growth between launch cycles
• Owning funnel strategy across all offers and proactively identifying and solving conversion challenges
• Hiring, developing, and structuring the marketing team as the business continues to scale
• Running weekly marketing leadership meetings while providing clear recommendations and strategic direction to executive leadership
• Building AI-driven workflows and repeatable systems that increase efficiency, scalability, and team performance
• Driving continuous improvement through data, testing, and measurable marketing performance

Qualifications

• Proven experience building and owning a full-funnel, multi-channel marketing engine across paid, organic, email, social, and affiliate marketing
• Demonstrated success architecting marketing systems from the ground up rather than maintaining existing infrastructure
• Experience owning revenue targets with the ability to connect marketing performance directly to launches, funnels, customer acquisition costs, conversion rates, and business growth
• Proven success leading marketing for launch-driven businesses with measurable revenue outcomes
• Strong expertise in funnel strategy, customer journey optimization, and conversion improvement
• Experience hiring, leading, and scaling high-performing marketing teams
• Proven ability to unify multiple acquisition channels into one coordinated growth engine
• Strong analytical mindset with the ability to quickly diagnose performance issues and implement effective solutions
• Comfortable balancing strategic leadership with hands-on execution in a lean, high-growth environment
• Experience managing affiliate or partnership marketing as a meaningful acquisition channel
• Experience implementing AI tools and automation into marketing workflows to improve efficiency and scale
• Strong leadership, communication, and decision-making skills
• Comfortable operating in a fast-paced, founder-led, high-accountability environment

Our Ideal Teammate Is Someone Who:

• Is proactive and accountable
• Thinks strategically and executes consistently
• Communicates with clarity and confidence
• Brings a positive, growth-oriented mindset
• Is highly organized and dependable
• Embraces learning and feedback
• Cares deeply about doing great work
• Thrives in fast-moving, high-performance environments
• Takes ownership of outcomes rather than activity
• Builds systems that enable teams to perform at a higher level
• Is AI-first in how they think, work, and lead

Location: Remote

Salary: Starting at $120,000 to $160,000 base salary plus performance bonus of up to 10% based on launch revenue targets and quarterly marketing KPIs.