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The role involves managing both technical and functional aspects of Salesforce Marketing Cloud, including campaign execution and system integrations. You will be responsible for designing customer journeys, segmenting audiences, and ensuring technical delivery through automation and API management.
perfil que combine las dos posiciones siguientes, cubriendo la parte funcional y la técnica. Preferiblemente freelance.
Parte técnica (Marketing Cloud Developer):
Experiencia sólida en Automation Studio y Journey Builder.
Dominio de AMPscript, SQL y SSJS.
Desarrollo de Cloud Pages, Content Blocks y plantillas dinámicas.
Integraciones entre Marketing Cloud y Salesforce CRM mediante APIs REST/SOAP.
Gestión de Data Extensions, automatizaciones, consentimientos y entregabilidad.
Conocimientos de Git, DevOps y despliegues entre entornos.
Se valora la certificación Marketing Cloud Developer.
Parte funcional (Marketing Cloud Consultant):
Experiencia con Email Studio, Content Builder y Journey Builder.
Diseño, configuración y ejecución de campañas y customer journeys.
Maquetación de emails con HTML/CSS responsive.
Segmentación de audiencias y análisis de resultados.
Gestión de consentimientos, preferencias y cumplimiento RGPD.
Capacidad de interlocución con negocio y coordinación con equipos técnicos.
Se valoran Email Specialist, Marketing Cloud Administrator o Marketing Cloud Consultant.
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