Marketing and Public Relations Supervisor - Braxtone Group

Brand Management:

• Develop and implement branding strategies to strengthen the company's market presence.

• Oversee the creation and maintenance of brand guidelines, ensuring all marketing materials align with these standards.

• Monitor market trends and analyze competitors' branding strategies.

• Plan the social calendar for each social platform and execute it on a routine basis.

• Represent Braxtone Group professionally at public, industry and networking events to enhance brand visibility and relationships.

• Develop, implement and continuously refine comprehensive branding and marketing strategies to enhance Braxtone Group’s market positioning and visibility.

Design Oversight:

• Supervise the design team, providing direction and feedback on various projects.

• Collaborate with external agencies for specialized design needs.

• Ensure all design outputs are visually appealing and aligned with brand identity.

• Develop and create internal and external marketing materials and collaterals (business needs for new documents, event leaflets, non-standard proposals/presentations, etc.).

Public Relations Management:

• Manage all PR activities, including press releases, public announcements, and media relations. “Plan, organize, coordinate and attend corporate events, exhibitions, conferences, launches and PR Activities”

• Coordinate with Braxtone's different business divisions to ensure PR strategies complement marketing initiatives.

• Handle crisis communication and reputation management.

Government Relations:

• Act as the primary point of contact for all interactions with government entities.

• Ensure compliance with all relevant regulations and laws in marketing practices.

• Build and maintain positive relationships with government officials and agencies.