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AI Summary
We're Osome - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time.
We're experiencing tremendous growth in both clients and team members. We have over 500 people in our global offices 🌎. We're looking for more bright minds who'd love to change the world by solving complex problems.
Summary of the Role
As our Market Launcher, you'll be responsible for establishing and accelerating Osome's presence in Europe region. This is a highly entrepreneurial role focused on creating qualified sales opportunities through strategic partnerships, founder communities, and high-impact field marketing.
Rather than running digital campaigns yourself, you'll become the face of Osome within the local ecosystem—building relationships with founders, startup communities, VCs, accelerators, coworking spaces, and business partners to position Osome as the trusted partner for entrepreneurs.
Working closely with Sales and our global Marketing team, you'll turn local market insights into scalable go-to-market initiatives that generate pipeline and revenue.
Responsibilities (How Success is Measured)
Own the local go-to-market strategy to drive Sales Qualified Leads (SQLs) and pipeline growth in Europe.
Build and manage strategic partnerships with startup ecosystems, VCs, accelerators, coworking spaces, business communities, and complementary service providers.
Plan and execute field marketing initiatives including founder events, networking sessions, trade shows, roundtables, and partner activations.
Grow and engage founder communities through educational programs and relationship-driven initiatives.
Collaborate closely with Sales to identify target accounts, generate opportunities, and improve conversion throughout the pipeline.
Partner with the global marketing team to localize campaigns and messaging for the Europe market.
Track and report marketing performance, including SQL generation, pipeline contribution, ROI, and partner performance.
What You'll Do
Identify high-impact partnership opportunities that generate qualified pipeline.
Build relationships with key ecosystem players including founders, investors, startup hubs, and industry associations.
Organize and execute local events, workshops, networking sessions, and community meetups.
Represent Osome at industry conferences and startup events.
Develop joint marketing initiatives with partners to expand market reach.
Work alongside Sales on account targeting, event follow-up, and opportunity generation.
Provide local market insights to improve positioning, messaging, and GTM strategy.
Measure program effectiveness and continuously optimize activities based on ROI and pipeline impact.
What We're Looking For
Strong experience building commercial partnerships and business relationships.
Proven success executing field marketing programs including events, trade shows, roadshows, community meetups, and partner activations.
Strong commercial mindset with experience measuring marketing success through SQLs, pipeline, and ROI.
Experience building and growing professional communities, founder networks, or industry ecosystems.
Good understanding of the Europe startup ecosystem, business landscape, and entrepreneurial community.
Excellent stakeholder management with the ability to influence partners, customers, and internal teams.
Startup mentality with a bias for action and the ability to build programs from scratch with limited resources.
Strong project management and execution skills.
Nice to Have
Experience working with startups, fintech, SaaS, or B2B technology companies.
Familiarity with creator partnerships, influencer marketing, or community-led growth.
General understanding of digital marketing channels and campaign performance.
Experience collaborating with global marketing teams.
Required Experience
5–8+ years of experience in field marketing, partner marketing, business development, community building, or ecosystem growth.
Experience launching or scaling new markets, products, or regional initiatives.
Proven track record of generating pipeline through partnerships, events, and community engagement.
Experience working cross-functionally with Sales and Marketing to achieve revenue goals.
Experience in startup or high-growth environments is highly preferred.
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