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About the role:

We are looking for a strategic and creative Marketing & Communications Manager to lead the growth and brand positioning of the Bhumi Fellowship as one of India’s most aspirational youth leadership opportunities.

Success in this role means:

Establishing Bhumi Fellowship as a top-of-mind opportunity among purpose-driven youth
Driving high-quality applicant pipelines through powerful, insight-led campaigns
Leveraging AI-enabled marketing, automation, and data insights to scale reach, personalization, and conversions

You will work closely with program, partnerships, and leadership teams to accelerate the Fellowship’s growth and influence.

About the Program:

The Bhumi Fellowship is designed to bring in smart young people to transform Indian education.

This professional programme will develop youth into change leaders who enable schools to function better as an ecosystem.

By 2035, 400 change leaders will impact over 3 million children across India.

Primary Responsibilities:

Strategize innovative marketing and communication initiatives and deploy industry best practices to build and strengthen the Bhumi Fellowship brand among youth audiences
Design and monitor targeted online and offline recruitment campaigns to attract high-quality Fellowship applicants.
Provide on-field direction and support to ensure high-quality production of storytelling content, including videos, testimonials, and impact stories that authentically showcase the Fellowship journey
Manage the Fellowship marketing budget effectively and optimize investments to improve return on investment (ROI) and campaign efficiency year on year
Mentor the Fellowship marketing team, ensuring high ownership, strong execution, and achievement of ambitious marketing and recruitment goals

Other Responsibilities:

Oversee the creation of marketing materials, digital content, campaign assets, and press releases to ensure consistent, high-quality messaging across all platforms
Lead the social media strategy to strengthen the visibility and engagement of the Bhumi Fellowship
Collaborate closely with Fellows, alumni, and program teams to capture and amplify powerful stories, experiences, and impact from the Fellowship
Analyze campaign performance and marketing effectiveness using data and analytics, and share insights and recommendations with leadership periodically
Continuously identify new growth channels, partnerships, and innovative approaches to expand Fellowship reach and brand visibility

Educational Qualification/Experience:

5-8 years of experience in the marketing / communications role
Bachelor's/Master’s degree in marketing, journalism, business, or related field
Prior experience of working or volunteering with NGOs

Knowledge & Skill sets required:

Creatively curious mind with a flair for copywriting and content creation for traditional as well as new-age social media channels
Good understanding of web analytics, digital and social media marketing
Ability to leverage AI-driven marketing tools and automation frameworks to improve efficiency, personalization, and campaign ROI
Expert level written and verbal communication skills
Good verbal communication skills in Tamil
Use latest measurement frameworks for performance-driven marketing
An effective storyteller and build the brand using related and consistent content
Should be tech savvy. Knowledge of marketing tech stack is good to have
Willingness to work in a multicultural environment, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
Strong project management skills with ability to supervise multiple projects
Proven track record of developing and executing marketing strategy

Others:

Designation: Manager to Senior Manager based on the candidate’s profile
Remuneration: between 12-14 lacs
Scope: Full Time
Age Criteria: <40
Reporting to: Senior Manager - Marcomms
Expected Joining Date: Immediate
Location: Chennai(preferred) or remote
Minimum Commitment (in years): 3

Bhumi

Employees 10,001+ employees Industry Civic and Social Organizations

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