Content Marketing & Brand Lead

Revision Village is an award-winning educational platform, recognised as the #1 teaching and learning platform for teachers and students in the International Baccalaureate’s Diploma Program.

The Content Marketing & Brand Lead role

You'll make RV the premium choice for IB mastery and the voice people quote on how students actually learn. That means owning what RV says, where it says it, and who says it with us.

What you'll own

Email marketing. The evergreen flows for students, parents and educators: onboarding, nurture, upgrade and re-engagement. You write them, test them and keep improving them against conversion.

Content marketing. The RV Blog, RV's LinkedIn and email content, built with our IB content experts so every piece carries real subject expertise. You plan the calendar with the Social Media & Community Coordinator so one idea becomes a blog, a LinkedIn post, an email and a set of social cuts.

PR. Commentary on macro education trends and news-jacking when the IB, AI or exams hit the headlines. White papers, student success stories and award entries.

Brand. Partnerships and collabs, and a programme that positions RV team members as thought leaders and influencers in their own right: speaking slots, bylines, LinkedIn presence.

Campaigns. Expanding on partnerships, driving campaigns that focus on building trust and relationships across schools.

What success looks like

• Evergreen flows convert more students to paid and more parents to Gold and sibling accounts, quarter on quarter

• Organic traffic and sign-ups from the RV Blog grow, and RV shows up in search and AI answers for the topics above

• EducatorPro trial-to-paid conversion improves, and the school testimonial library grows

• RV earns coverage, citations and award shortlists that name us on mastery, AI in learning and the IB

What you’ll bring

• 5+ years in content marketing, brand or editorial, ideally in edtech, education or a consumer subscription business

• Writing that is specific and grounded in how real students, parents and teachers talk, never generic promo copy

• Hands-on lifecycle email experience (Klaviyo or similar), including segmentation, A/B testing and flow reporting

• SEO know-how and a working view of how AI search is changing discovery

• A track record in PR or thought leadership: pitching, news-jacking, getting spokespeople quoted

• Comfort turning subject experts' knowledge into content people want to read

• You measure your work and can say what moved sign-ups or revenue

Nice to haves

• Knowledge of the IB Diploma, as a student, teacher or parent

• B2B or school-facing marketing experience

• Experience build with email marketing platforms like Klaviyo.

• Experience with Sanity or another headless CMS, and with PostHog or HubSpot reporting

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work

• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!

• Psychologist on staff

• Insightful fireside chats and workshops to help support our high-performing and ambitious team

• Radical Candor is a feedback approach we live by

• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

This is an exciting opportunity within a fast-growing and leading EdTech organisation. If you think this role sounds like you, please apply via the instructions below.

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