Manager, Social Media & Community

Manager, Social Media & Community

About the role

Location - USA (remote, with travel key markets)

Type - Full-time

Compensation - $88,000 – $108,000 base salary

You're WeRoad on the screen: the voice and the face of how we show up online. You own organic social, creators, and email. This always-on layer builds an audience, earns attention, and turns followers into WeRoaders. This is content and community first, marketing ops second. You should love writing a post worth screenshotting as much as reading the report that tells you it landed.

What you'll own

• Organic social, end to end: plan, write, produce, and publish across the US social channels (Instagram,TikTok and Facebook Group). You own the calendar, the posting, the replies, the DMs, and the comment section. Community management is the job, not an afterthought.

• Creator & influencer campaigns: source, brief, and run influencer and creator partnerships — from content collabs to hosting trips for their followers — and measure them on engagement and converted passengers.

• Lifecycle & community email: own lifecycle and community email (newsletters, nurture flows, post-trip and re-engagement) with real segmentation by audience, behavior, and trip interest. This is the pre-purchase and retention side of email.

• Creative & cultural relevance: WeRoad earns attention by being culturally relevant. You'll spot trends, formats, and moments early and move fast because reactive content is part of the rhythm.

• Reporting & segmentation: close the loop on everything you ship — audience growth, engagement rate, email performance by segment, creator ROI — and update the team regularly. You should have a strong point of view on what to do more of and what to cut.

• Be the face of WeRoad socials: comfortable and confident on camera, you'll front and produce engaging content (Reels, TikToks, stories, live formats) that brings the brand's voice and personality to life across our social channels.

What you'll be measured on

• Engaged US audience growth across channels (followers and, more importantly, engagement).

• Email performance by segment — open, click, and contribution to PAX from owned lists.

• Creator/influencer ROI measured to downstream bookings, not impressions.

• Share of bookings influenced by organic and owned channels over time.

What you bring

• 3+ years running organic social and community for a consumer brand people actually care about — ideally one with a distinct, non-corporate voice.

• You're a genuinely good writer with taste. You can be funny without being cringe and on-brand without being safe.

• A natural on-screen presence and a love for storytelling, paired with an instinct for what makes content resonate. You stay on top of platform trends and formats, and you're not afraid to put yourself out there to build genuine connection with the WeRoad online community.

• Hands-on email marketing experience: building segments, writing flows, and reading the numbers.

• Experience briefing and managing creators/influencers and judging them on outcomes.

• Comfort with analytics — you instrument what you ship and report honestly, including when something flops.

• Authorized to work in the US.

Nice to have

• You've grown a US audience from scratch before.

• Short-form video editing and a feel for TikTok-native formats.

• Travel, lifestyle, or experience-brand background.

• A note on our audience: US search intent skews female while early US bookings skew male. We want someone who can read that gap and build content and creator strategy that closes it — call it out in your application if you have a view.

What we offer

• 401(k) with employer matching

• Health & Dental insurance

• $1,400/year travel discount in our WeRoad trips!

• Trust-based holidays – Performance over hours. We recommend 4 weeks per year.

• New parent support – $3,600/year gross for 3 years after birth or adoption (prorated if your child is under 3 when you join).

• Performance-based bonus – Discretionary, based on your results and company performance.

• Extra benefits – $1,000 wedding bonus, one-off bonus at 5 years, and ongoing learning opportunities.
  

Ready to apply?
At WeRoad, cultural fit matters as much as skills. We assess both the what, what someone brings and the how, how they work and live our values. The interview process will consist of:

• Application. Please provide us with your portfolio or a link showcasing some of your work!

• Introductory call with Talent Acquisition Lead

• Technical interview with GTM Director

• Case study + technical review with General Manager USA & GTM Director

• Culture Champions step

About WeRoad: Connecting People, Culture and Stories

WeRoad is a tech-enabled group-travel company built on one idea: the people you travel with matter more than the place. We put small groups of solo travelers on curated 7- to 10-day trips, led by trained Group Leaders, and they come home with a new set of friends. Founded in Italy, now ~€130M+ in revenue across Europe, we're launching in the United States with Austin as our first city and a simple operating principle: one city, one product, one customer, done exceptionally well before we scale.

We don't act like a tour operator and we don't want to be mistaken for one. No palm trees, no stock-photo sunsets, no “book now” shouting. Our voice is friendly, a little ironic, and human — we earn attention by being culturally relevant, not by chasing people with ads. If “we attract, we don't chase” resonates with you, keep reading.

Sounds exciting? Check out our Culture Manifesto! 👥

WeRoad is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Applicants must be authorized to work in the United States. WeRoad does not sponsor employment visas for this position.