Manager, Enterprise Brand Marketing Strategy

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

Requisition ID:  20017 

Remote Work Available: Yes 

Position: Manager, Enterprise Brand Marketing Strategy, Brand Partnerships

Location: Remote (FL, AZ, PA preferred)

Reports to: Senior Director, Brand Marketing

Position Description: 

This role helps to drive Trulieve’s brand strategy, overseeing the development and execution of innovative marketing initiatives for in-house brands across direct-to-consumer and wholesale channels. Responsible for end-to-end brand management—from strategy through analysis—this leader collaborates with agencies, digital, creative, production, and retail teams to ensure brand consistency and impact.  This individual will provide role model inclusive leadership, business acumen, strategic agility, collaboration and inspire others.  They will have an entrepreneurial spirit and an ability to work in a fast-paced, results-driven environment.

Responsibilities:

• Direct the development, execution, and performance analysis of brand strategies and customer retention initiatives, ensuring alignment with company objectives, positioning, messaging, and revenue goals for branded products.
• Lead in-store activations across multiple territories, collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies from inception through execution and analysis.
• Lead Brand and product launches across multiple territories collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies inclusive of sustained support post-launch and analysis
• Direct compliance and brand standards for all products and packaging, partnering with packaging, design, and compliance teams to ensure full adherence to state regulations while maintaining brand integrity.
• Manage creative briefings and marketing communications for retail, products, and promotions, partnering with state marketing teams to maintain brand consistency and synchronicity across markets.
• Oversee strategic marketing plans with balanced mixes across digital and retail channels, adapting to market differences while ensuring a unified brand presence regardless of location.
• Uphold brand integrity by working with vendors, employees, and partners to ensure correct and consistent brand usage.
• Comply with all security policies and procedures in each territory.

Qualifications:

• Bachelor’s degree preferred
• 8+ years of experience in a marketing and/or retail related role
• Brand Marketing experience is highly preferred
• Understanding of beverage distribution networks preferred

Additional Requirements:

• Proficient use in the suite of Microsoft office products.
• Exceptional writing abilities regardless of the subject-matter
• Excellent organizational and time management skills and the ability to prioritize while working on multiple projects
• Excellent communication skills and the ability to effectively interact with co-workers and upper management as needed
• Ability to influence co-workers including leadership.
• Proactive, self-starter
• Detail-oriented, collaborative, and creative team-player
• Must be able to work in a fast-paced, fluid environment under intense deadlines

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. 

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.