Manager, Digital Strategy
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AI Summary
About the Society for Neuroscience
Founded in 1969, the Society for Neuroscience (SfN) now has more than 36,000 members in more than 95 countries. Year-round programming includes the publishing of two highly regarded scientific journals, JNeurosci and eNeuro; professional development resources and career training through Neuronline¸ the Society’s home for learning and discussion; science advocacy and public policy engagement including annual Capitol Hill Day; and a variety of engaging public outreach efforts, led by the expanding and interactive collection of public-facing resources on BrainFacts.org. SfN’s annual meeting regularly attracts more than 30,000 attendees, representing 80 countries; 536 exhibiting companies; and close to 300 journalists.
SfN exists to:
- Advance scientific exchange;
- Support the neuroscience community;
- Educate and engage the public; and
- Advocate for the field.
Position Summary
The Digital Strategy Manager is responsible for managing all aspects of content creation, production, and lifecycle for SfN.org, as well as for content marketing and audience analysis. This position involves close collaboration with stakeholders across the organization, volunteer leaders, and external partners. It also has a primary responsibility for identifying market trends in peer sites and CMS feature needs.
Essential Job Functions
- Website Management
- Maintain day-to-day ownership of the editorial content strategy and web production pipeline for sfn.org.
- Collaborate with internal stakeholders from marketing, membership and program teams to develop content ideas in support of organizational priorities.
- Content Marketing
- Identify and target key audiences for sfn.org to steer growth and development opportunities.
- Define measurable goals for each audience, develop cross-channel plans to reach and engage existing and potential users, and work with Digital Strategy Associate, Digital Communications Manager, and internal stakeholder groups to implement.
- Cross-cutting Digital Strategy Initiatives
- Define, track, analyze and report on web metrics, and collaborate with the Digital Communications Manager on social and email analytics, to understand multi-channel reach and engagement for assigned sites and content.
- Maintain a digital style guide manual for the organization and lead periodic training sessions for staff to disseminate knowledge across stakeholder groups.
Supervisory Responsibilities
- Manage a team of one or more people by hiring and developing talent, delegating effectively, communicating expectations clearly, and providing professional development opportunities.
Education and Experience
- Bachelor’s degree required; degree in communications, journalism, interactive media, digital storytelling, or relevant field preferred.
- 4+ years of experience developing and implementing digital strategies.
- 1+ years of supervisory experience.
- Experience leading cross-functional, interdisciplinary teams and building coalitions to affect change.
Qualifications
- Excellent communication skills.
- Demonstrated proficiency with content management systems, web analytics platforms (Google Analytics 4 preferred) and solid understanding of web, social, and email metrics.
- Knowledge of HTML, CSS, JavaScript and similar technologies.
- Knowledge of responsive design principles, web accessibility and SEO best practices, and the product development lifecycle.
- Passion for digital media - especially for mission-driven organizations - and a keen eye for emerging technologies, including AI-powered tools.
- Innovative, entrepreneurial spirit.
- Consultative approach to stakeholder relationships.
- Prior experience with vendor management.
- Experience coaching/mentoring early-career professionals.
Location
Currently, SfN is able to offer positions to residents of the following states: AL, AR, AZ, CT, DC, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, NC, ND, NE, NH, NJ, NM, NV, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WI, WV, WY. This list is subject to change, and we encourage interested applicants to check back regularly for updates.
- Remote – U.S.: Employees can work remotely in the U.S. as part of a 35-hour workweek with core hours from 10am-3pm Eastern time. A reliable high-speed internet connection is essential.
Work Environment
- The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- The noise level in the work environment is usually quiet. The employee may be required to travel.
Physical Demands
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.
- While performing the duties of the job, the employee is occasionally required to stand, sit, walk, use hands to finger, handle or feel objects, tools, or controls; reach with hands and arms; talk and hear. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
- During SfN’s Annual Meeting, the employee may do extensive walking, sitting, and lifting and carrying items up to 20 pounds.
Benefits
- Comprehensive health plan through CareFirst with a fully funded HRA up to $1,500, plus dental and vision coverage through MetLife
- Remote and hybrid work flexibility
- 40-52 days of annual paid time off based on tenure, including holidays, vacation, and sick leave
- 20 days of paid parental leave for new parents
- Retirement plans with employer contributions up to 8%
- Education assistance
- ASAE memberships
- Wellness and technology stipend
- Flexible Fridays
- Employee assistance plans
- Life and disability insurance
- Flexible spending accounts
How to apply
Interested applicants may submit their cover letter and resume online. Go to https://www.sfn.org/ and navigate to "Jobs at SfN" under Quick Links. Incomplete applications will not be considered. No phone calls/emails, please.
Equal Employment Opportunity (EEO) Statement
Society for Neuroscience provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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