Manager, Digital Marketing

Every year, we help hundreds of thousands of people find rewarding jobs in the ever-changing world of work.

We understand the importance of a job in peoples lifes and we want to help them find work that feels good. And we’ll help them continue to grow as their needs and ambitions change.

At Randstad, our value comes from our people and that is why we put them first. We are proud of our learning culture and career architecture framework that encourages ours team to develop both personally and professionally.

We believe that talent grows when presented with opportunity and this is why we encourage our people to think beyond their role. We have created a culture that enables talent to flourish, encouraging entrepreneurship, fostering team spirit, and continually building mutual trust.

Your work will support our outplacement services, ensuring individuals receive the right guidance and encouragement at every stage of their journey. You’ll collaborate across cultures and disciplines in an environment where support, creativity, and growth go hand in hand because at Randstad: together we grow.

What You'll Do:

• Marketing Automation & Campaign Management: Design, build, and manage automated email and SMS campaigns to support outreach, onboarding, and ongoing engagement. You'll create audience segments based on complex data sets and set up behavior-triggered workflows to ensure timely, relevant communications. Success means delivering effective nurture, reactivation, and transactional campaigns that are continually optimized through A/B testing and performance insights.

• Data Analysis & Performance Reporting: Maintain campaign dashboards, track performance metrics, and translate data into actionable insights. You’ll help refine targeting, inform strategy, and continuously improve marketing performance through audience analysis and reporting.

• Content Branding & Review (Automation Focus): Review country-specific email templates to ensure alignment with global brand guidelines. Familiarity with design tools like Figma or Photoshop is a plus for creating or adjusting visual assets.

• Continuous Improvement: Apply continuous improvement practices to marketing automation performance by testing, iterating, and evolving how we engage our audiences across the funnel.

• Data Intelligence: Utilize Excel, Domo, and Google Analytics to translate campaign metrics into actionable insights. Beyond standard reporting, you will proactively identify performance gaps and recommend technical pivots to optimize the funnel.

What You'll Need:

Experience

• Proven Track Record: 4+ years of experience in CRM, Email, or Lifecycle Marketing.

• Lifecycle Management: Deep understanding of retention, engagement, and end-to-end lifecycle strategies across Email, SMS, and Chatbot channels

• Campaign Planning: Ability to translate high-level vision into actionable campaign plans and experimentation roadmaps (A/B testing).

Technical Skills

• Marketing Automation: Proficiency in enterprise-level platforms, with an emphasis on technical agility. While primarily working within Spotler Activate Pro, Taxi for Email, and SendGrid; prior experience in these specific tools is not required, however a strong foundation in platforms like HubSpot, SalesForce, Marketo, or Mailchimp is essential.

• Email Craftsmanship: Expert knowledge of email best practices, including HTML/CSS for email, design systems, and rendering tools like Litmus or Email on Acid (including Dark Mode optimization).

Data & Analytics

• Segmentation: Experience building advanced customer and candidate segments to drive personalization.

• Analytics: Strong Excel skills and experience using analytics tools (e.g., Google Analytics) to measure performance.

• Data Integration: A firm grasp of how CRM data integrates with other platforms to create a seamless tech ecosystem.

Execution & Collaboration

• Project Management: Highly organized with a "delivery discipline" that allows you to manage multiple deadlines in a fast-paced environment.

• Communication: Exceptional written and verbal English skills, with the ability to manage global stakeholder expectations.

• Mindset: A strategic thinker who works well independently but thrives in a collaborative, cross-functional team. You are detail-oriented, proactive, and comfortable with Google Workspace tools.

What will you get in return?

• You’ll be part of a people-first culture built on empathy, inclusion, and belonging. Leaders actively prioritise your well-being and personal development, helping you thrive and grow in your career.

• The opportunity to shape your own career path with internal mobility, international exposure, and a fully flexible, remote-friendly working environment. 

• A competitive salary, an unrivalled share purchase plan, and generous benefits including performance bonuses, insurance, and employee discounts.

Is this the job for you? We would love to hear from you! Please apply directly to the role and we will get in touch with you.