Managed Marketing Specialist

Job Description: 

Managed Marketing Specialist

Full-time remote position

JOB DESCRIPTION SUMMARY

As a Managed Marketing & Email/SMS Specialist at Club Caddie, you will play a key role in helping golf course and simulator clients achieve their marketing goals through a blend of creative strategy, technical execution, and client training. This role combines Managed Marketing responsibilities—developing and executing tailored marketing campaigns across email, SMS, social media, and digital channels, with Email & SMS Platform Management via Club Caddie Marketing (Campaign Monitor), supporting client onboarding, training, and optimization.

You’ll collaborate with golf course operators to understand their objectives, create and deliver engaging content, manage automated marketing workflows, and analyze performance data to drive continuous improvement. Through consistent client engagement and expert platform guidance, you’ll enhance marketing effectiveness, improve retention, and support the growth of Club Caddie’s managed marketing and communication services.

Salary range for the role is between $65,000 - $75,000.

WHO WE ARE

Club Caddie is a fast-growing company in the golf industry that is looking for people who are action oriented, customer-focused, quick to learn, dedicated, accountable, and driven. We design and build comprehensive software that’s simple to use so that golf business owners and operators can focus on what they do best—providing unforgettable golf experiences.

HOW WE WORK

We make bedrock business principles accessible and intuitive for golf courses operators of all sizes by arming our partners with comprehensive and easy to use software solutions.

We like operating at full throttle in a collaborative group of both seasoned startup veterans and tech-novices who deliberate about the right way to do things, and who are empowered to take smart risks, find brilliant solutions, and build things that better the well-being of our customers and theirs. We’re doing our best work when we’re learning from our mistakes, improving on our successes, and finding abilities we didn’t know that we had. 

WHAT YOU’LL DO

As a Managed Marketing & Email/SMS Specialist at Club Caddie, you will oversee and implement comprehensive marketing strategies and campaigns for our golf course and simulator clients while also managing and supporting the company’s Email and SMS platform, Club Caddie Marketing (Campaign Monitor).

Your mission is to help our clients reach their marketing goals by leveraging Club Caddie’s managed marketing services and Club Caddie Marketing (Campaign Monitor) communication tools. You’ll collaborate with course operators to understand their business needs, develop tailored marketing plans, execute campaigns, and train clients to use our tools effectively.

This position is approximately 50% Managed Marketing and 50% Email & SMS Platform Management (% are subject to Change), blending creative strategy with technical execution and client enablement.

Managed Marketing Responsibilities

• Collaborate with golf course operators to understand their marketing goals, target audience, and communication needs.
• Develop comprehensive marketing strategies and plans that align with client objectives and leverage Club Caddie’s marketing solutions.
• Conduct monthly review meetings with clients to discuss performance, optimize campaigns, and plan upcoming events.
• Create compelling, on-brand content for email, SMS, social media, and digital campaigns that drive engagement and revenue.
• Oversee and coordinate the execution of integrated marketing campaigns across multiple channels.
• Utilize marketing automation tools to segment audiences, personalize communications, and automate workflows.
• Monitor and analyze campaign performance, tracking key metrics and providing regular reports and insights.
• Foster strong relationships with client golf courses, serving as a trusted marketing advisor.
• Contribute to the continuous development and improvement of Club Caddie’s managed marketing service offerings.

Email & SMS Marketing (Club Caddie Marketing - Campaign Monitor) Responsibilities

• Conduct live virtual training sessions for clients on Club Caddie Marketing (Campaign Monitor) (Email and SMS), supporting onboarding, adoption, and advanced feature utilization.
• Assist clients with account setup, audience segmentation, template design, and automated journeys.
• Monitor account performance, including deliverability, engagement rates, and contact growth—and flag opportunities for optimization or upgrade.
• Develop educational resources such as onboarding guides, FAQs, and short tutorial videos to improve client self-sufficiency.
• Create and customize branded email templates for new clients and design marketing materials that assist with contact list growth.
• Support onboarding and training for SMS clients, including opt-in growth strategies and subscriber management best practices.
• Track and maintain subscriber counts to ensure accurate billing and reporting.
• Collaborate with internal teams to align Club Caddie Marketing (Campaign Monitor) initiatives with broader Managed Marketing and client success goals.

EXPECTED OUTCOMES

• Increased Capacity: Expands client management and execution bandwidth across both services without additional leadership strain.
• Improved Client Experience: Provides consistent client touchpoints and faster turnaround times for campaigns and training.
• Higher Retention: Strengthens relationships and engagement, improving renewal rates across Managed Marketing and Email/SMS products.
• Revenue Growth: Enables continued onboarding of new clients without compromising quality or delivery standards.

HOW YOU’LL DO IT

• Complete in-depth training on Club Caddie’s software platform, marketing tools, and Club Caddie Marketing (Campaign Monitor).
• Work closely with clients to identify their goals and tailor marketing strategies that align with their brand and events.
• Manage multiple projects simultaneously, balancing strategic planning with tactical execution.
• Demonstrate excellent communication, writing, and presentation skills with clients and internal teams.
• Maintain a proactive, solution-oriented mindset with a focus on continuous improvement.
• Exhibit empathy and enthusiasm for client success and the golf industry.
• Bring creativity and innovation to both client campaigns and internal process improvements.

WHO YOU ARE

You care about helping golf course operators achieve their marketing potential. You’re energized by creative problem solving, relationship building, and delivering measurable results.

You’re a terrific listener, a thoughtful communicator, and a strategic thinker who can translate client goals into marketing action. You enjoy collaborating with clients to build their brand and aren’t afraid to suggest bold ideas that drive growth.  You thrive in a fast-paced, team-oriented environment where learning and innovation are part of the daily routine.

Requirements:

• Bachelor’s degree in marketing, business administration, or a related field.
• 2+ years of experience managing marketing campaigns, preferably within the golf, hospitality, or technology industry.
• Proven track record of developing and executing successful, multi-channel marketing strategies.
• Strong knowledge of email and SMS marketing platforms (Club Caddie Marketing (Campaign Monitor) experience preferred).
• Understanding of the golf industry, including golf course operations, club management, and golfer engagement.
• Excellent written, visual, and verbal communication skills.
• Analytical mindset with the ability to interpret campaign data and derive actionable insights.
• Strong organizational and project management skills, with the ability to manage multiple clients and deadlines.
• Passion for marketing, client success, and the golf industry.

30-60-90 STARING PLAN

Days 1-30:

• Learn the framework of your day-to-day responsibilities.
• Gain in-depth knowledge of Club Caddie’s software, including the Marketing Suite and Club Caddie Marketing (Campaign Monitor) tools.
• Participate in Club Caddie Marketing (Campaign Monitor) training to understand email and SMS capabilities, integrations, and reporting.
• Collaborate with the Managed Marketing Team Lead to understand product offerings, workflows, and client processes.
• Shadow existing Managed Marketing specialists to observe client meetings, campaign development, and reporting processes.

Days 31-60:

• Begin managing select client accounts with guidance from the Director of Managed Marketing.
• Conduct your first Club Caddie Marketing (Campaign Monitor) client training sessions (email and SMS).
• Create your first marketing plans, campaign content, and automated journeys for clients.
• Monitor campaign results and discuss performance improvements with your manager.
• Contribute to the creation of new Club Caddie Marketing (Campaign Monitor) templates, onboarding materials, and internal documentation.

Days 61-90 (and beyond):

• Take full ownership of multiple client accounts, managing campaigns end-to-end.
• Analyze campaign performance data to identify optimization and upsell opportunities.
• Deliver consistent client touchpoints through monthly meetings, reports, and proactive communication.
• Lead training sessions and develop educational content to help clients scale their own use of Club Caddie Marketing (Campaign Monitor).
• Actively contribute to process improvements and new product features to enhance Club Caddie’s Managed Marketing and Email/SMS offerings.

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More About Jonas Software:

Jonas Software is a leading provider of enterprise management software solutions, serving a wide range of vertical markets including hospitality, healthcare, construction, education, personal care, fitness, leisure, moving and legal services, to name a few. Within these markets, Jonas is comprised of over 65 distinct brands, each a respected leader in its domain.

Jonas’ vision is to be the branded global leader across these verticals and to be recognized by customers and industry stakeholders as the trusted provider of “Software for Life.” We are committed to technology, product innovation, quality, and exceptional customer service.

Jonas Software supports over 60,000 customers in more than 30 countries. We employ over 6,000 skilled professionals, including industry experts and technology specialists. Across our broader network, we support a global workforce of more than 30,000 employees.

Headquartered in Canada, Jonas Software has a global footprint with offices around the world. We’re a 100% owned subsidiary of Constellation Software Inc., based in Toronto, publicly listed on the TSX (CSU.TO), and a member of the S&P/TSX 60 Index.