Livestock/Lifestyle Product Specialist (LPS)

The Entry Level Livestock/Lifestyle Product Specialist supports and grows the livestock and lifestyle product portfolio, drives product demand, builds dealer/co-op relationships, and delivers exceptional customer service. Ideal candidates are passionate about agriculture and animal care, and eager to develop technical expertise and market knowledge.  

Location: This is a remote (virtual) field-based sales position that must be located within the geographic territory. Willingness to travel within this territory to gain insights into the region and understand prospects.   

Preferred Geographic Territories: West Region, Southwest Region, and Midwest Region – optional East Region 

Species Focus: Calling on Livestock and Lifestyle animal owners (primary focus being Beef and Equine) to evaluate existing feeding programs, and to recommend and assist them with their nutritional programs.

Key Responsibilities:

• Conduct up to 25 farm or facility visits weekly to assess feeding programs and recommend Purina-backed solutions.  

• Network across the livestock and lifestyle animal industries to share best practices and create new business opportunities.  

• Support sales and market share by introducing innovative feed products and programs to new and existing clients.  

• Manage and grow an existing book of business from day one, with access to established customer relationships and immediate sales opportunities.   

• Build and maintain strong relationships with dealer/co-op teams and Purina experts to support partner goals.  

• Develop expertise in Purina’s research, innovation, and sustainability to deliver value in every customer interaction.  

• Organize and lead educational events and on-site demonstrations to increase brand awareness, dealer traffic, and customer loyalty.  

• Operate autonomously in a flexible, remote work environment, managing territory, schedule, and customer relationships with supported direction from supervisor.  

• Coordinate and execute product strategy, marketing initiatives, product launches, and field events with cross-functional teams.  

• Participate in team meetings and sales training, implement sales strategies, and collaborate with peers for continuous improvement.  

• Use CRM systems (e.g., Salesforce) and technology tools (e.g., Power BI) to record activities and inform business decisions.  

Qualifications:  

• Bachelor's degree in Animal Science or related field strongly desired with graduation date of winter 2026 or spring 2027. 

• Candidates with a pending bachelor’s degree or candidates who possess proven sales and industry experience may be considered.  

• 0-3 years of experience.  

• Strong interest in livestock care and agricultural products.  

• Excellent communication and interpersonal skills; ability to work independently and in teams.  

• Customer service or sales support experience.  

• 5-10% overnight travel plus daily travel in assigned geography.   
• Successfully completed the Land O’Lakes summer internship program or participated with an aligned dealer. 

Competencies & Other Skills:

• Demonstrate agility, integrity, and professionalism while adapting to changing market conditions and navigating a matrix-reporting structure.  

• Exhibit excellent verbal and written communication, strong organization, and effective time management.  

• Show high internal drive, relationship-building ability, and leadership in team environments.  

• Make multiple daily sales calls to customers and prospects.  

• Engage in on-farm interactions, including animal evaluations, in all weather conditions.  

• Network within the industry to connect producers and build business relationships.  

• Lift and carry up to 50 pounds.  

• Deliver effective public speaking presentations.  

Salary for this position is $59,000