The Link Builder Specialist is responsible for identifying high-quality backlink opportunities and executing outreach campaigns to improve website rankings. They will also monitor backlink performance and collaborate with SEO and content teams to ensure adherence to best practices.
About the Role
We are looking for a Link Builder with at least 1 year of experience in SEO and link-building activities. The ideal candidate should have hands-on experience in identifying quality backlink opportunities, conducting outreach, and building relevant, authoritative links to improve website rankings and organic visibility.
Key Responsibilities
Research and identify relevant, high-quality websites for link-building opportunities.
Conduct competitor backlink analysis to identify potential link prospects.
Perform email outreach to website owners, bloggers, publishers, and relevant contacts.
Build backlinks through guest posting, niche edits, resource link building, and other white-hat SEO techniques.
Evaluate websites based on domain authority, relevance, traffic, spam signals, and overall quality before pursuing link opportunities.
Maintain and regularly update link-building prospect and outreach databases.
Follow up with prospects and maintain professional relationships with website owners and publishers.
Monitor acquired backlinks and maintain accurate records of live and lost links.
Work closely with SEO and content teams to identify suitable content and link-building opportunities.
Ensure all link-building activities follow SEO best practices and company guidelines.
Track outreach performance, placements, and campaign progress and provide regular updates.
Requirements
1+ year of hands-on experience in link building or off-page SEO.
Understanding of SEO fundamentals and backlink quality.
Experience with guest posting, outreach, niche edits, and backlink prospecting.
Ability to conduct competitor backlink research.
Good knowledge of Google search operators and prospecting techniques.
Strong written and verbal communication skills.
Good research and analytical skills.
Ability to manage multiple outreach campaigns and meet deadlines.
Familiarity with SEO tools such as Ahrefs, Semrush, Moz, or similar tools is preferred.
Comfortable working independently as well as with a remote SEO team.
Preferred Skills
Experience working with international/US-based websites.
Understanding of domain authority, referring domains, anchor text, and link relevance.
Experience with email outreach tools or CRM platforms.
Basic understanding of content and SEO strategy.
Strong attention to detail and ability to identify quality websites.
What We Offer
Full-time remote work opportunity.
Opportunity to work with international clients and websites.
Exposure to a wide range of SEO and digital marketing projects.
Collaborative and growth-oriented work environment.
Opportunities to develop your SEO and digital marketing expertise.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
★★★★★
Verified
