Lifecycle Marketing Manager
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AI Summary
Lead and scale email and in-app engagement efforts to optimize the entire customer lifecycle from pre-trial to referral. Partner with cross-functional teams to drive activation, feature adoption, and net revenue retention through personalized messaging.
About the role
Quo is looking for a strategic and hands-on Lifecycle Marketing Manager to lead and scale our email and in-app engagement efforts.
You’ll play a crucial role in the strategy, execution, and performance of our campaigns. And you'll ensure that the tens of millions of messages we send each year deliver personal, relevant experiences to each audience.
You’ll partner closely with the Customer Success, Partnerships, Design, Content, and Product Marketing teams to bring campaigns to life and optimize performance. If you’re energized by moving fast, blending creativity with data, and want to help us build world-class customer lifecycle journeys, we’d love to meet you.
Some of the things you’ll do:
- Own the entire customer lifecycle journey, from pre-trial through retention and referral
- Partner closely with other teams to help drive activation, feature adoption, upsell, expansion and net revenue retention
- Create personalized messaging strategies based on user segments, behaviors, and attributes
- Monitor and analyze key metrics (open rates, click-through rates, conversion rates) to inform optimization efforts
- Work with the Product Marketing and Product teams to effectively communicate new features and updates to the right user segments
- Run A/B tests to optimize conversion rates and campaign performance
- Assist with maintaining data hygiene and list management best practices
- Ensure that our lifecycle efforts align with the latest email marketing best practices and deliverability standards
- Help establish and document lifecycle marketing processes and playbooks
About you
- 3+ years of relevant experience in lifecycle, including hands-on experience building and optimizing campaigns, ideally with a focus on B2B or SaaS
- Strong project management skills and ability to lead cross-functional initiatives from concept to execution
- Proven track record of building and executing experiments, including creative testing and personalization
- Basic HTML/CSS skills
- Experience working with the templating language Liquid
- Comfortable working in fast-paced, test-and-learn environments
- Familiar with deliverability best practices
- Quick learner, actively adopting AI tools in your workflow
- Excellent oral and written communication skills
- Deep experience with customer.io preferred; experience with Amplitude and familiarity with SQL a plus
Compensation
The annual base salary range for this position in the US is $116,000 - $137,000 USD, and in Canada is $118,000 - $139,000 CAD, plus equity and benefits. This range is designed to align with market rates in areas where we are actively recruiting across the US and Canada.
The range displayed reflects the target for new hire salaries, and within this range, individual pay is determined by your skills and experience, as well as relevant education. Your recruiter can share more and answer questions about the specific salary range during the hiring process.
Salary is just one component of Quo’s total compensation package. Your total rewards package will include equity, extensive medical coverage, a monthly lifestyle stipend, and a flexible PTO policy.
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