Build and execute lifecycle campaigns across email, push, and SMS to drive user engagement and retention. Analyze user behavior and campaign metrics to optimize the customer journey and support A/B testing efforts.
We’re looking for a Lifecycle Marketing Intern to help drive user engagement, retention, and monetization across the customer journey. This role is perfect for someone who is both analytical and creative. Someone who enjoys digging into user behavior just as much as crafting compelling messaging. You’ll work closely with our marketing and product teams, reporting to the Influence Manager.
What You’ll Do
Build and execute lifecycle campaigns (email, push, SMS) across onboarding, activation, retention, and re-engagement.
Analyze user behavior and campaign performance to identify opportunities for growth.
Segment users based on behavior, engagement, and value.
Support A/B testing efforts on subject lines, messaging, timing, and offers.
Collaborate with product and data teams to improve the user journey.
Contribute to campaign copywriting and creative ideation, including using AI tools to accelerate drafting.
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