The Lifecycle Automation Specialist will design, build, and optimize multi-channel communication funnels to reactivate dormant clients and drive retention. They will collaborate cross-functionally to implement behavioral triggers and ensure data-driven personalization across email, push, and in-app channels.
Lifecycle Automation Specialist (Clients)
We are looking for a Lifecycle Automation Specialist (Clients) to join our Marketing department. The core role mission is to reactivate dormant clients by designing, building, and continuously optimizing full-cycle reactivation communication funnels (Email, App/Web Push, In-App), holding direct responsibility for driving Reactivation Rate, reducing Churn Rate, and supporting the team's overall Retention Rate.
Responsibilities
Map and refine the end-to-end client lifecycle journey based on trading behavior, deposit history, risk tolerance, and platform engagement; create dynamic user segmentations based on real-time event tracking
Design, build, and deploy automated trigger workflows and drip campaigns using modern CRM/Lifecycle tools; Reviewing and evaluating content from a Retention Marketing perspective within the scope of assigned campaigns
Cross-functional collaboration with Data/BI/Engineering, Product, and Marketing teams to design compelling promotional offers, ensure accurate behavioral event tracking in the CRM, and implement advanced personalization logic using dynamic tags
Set up structured A/B and multivariate tests for copy, send times, channel preferences, and incentives; track and report on lifecycle KPIs (e.g. Reactivation Rate, Win-back Revenue, Churn Rate, Retention Rate).
Ensure deliverability hygiene (IP warming, domain health, unsubscribe management) and partner with Legal and Compliance to align communications with regulations (GDPR, CAN-SPAM, local frameworks)
Hands-on work with HTML/CSS templates, adapting responsive designs across diverse devices, and setting up dynamic content for specific audience segments.
Regular monitoring of churn metrics, analyzing retention trends, and researching bottlenecks in user burnout and fatigue.
Competitive analysis to track competitor messaging strategies and identify best practices within our niche.
Preparing and launching regular and special promotional campaigns in compliance with brand guidelines, layout standards, and legal compliance - acting as a backup specialist
Requirements
At least 3+ years of hands-on experience with B2C focus in designing and building event-driven automated workflows using modern CRM/ESP tools
Deep understanding of how behavioral event data moves (JSON payloads, Webhooks, REST APIs, custom user attributes)
Solid grasp of domain authentication protocols (SPF, DKIM, DMARC), IP warming strategies, spam filter mechanics, and inbox placement monitoring tools
Proficiency in HTML/CSS for responsive email layout debugging and experience using dynamic scripting languages to personalize content based on user data
Strong build retention cohorts, and analyze funnel performance using analytics platforms
Proven experience in deploy high-converting reactivation campaigns for dormant user segments; conceptualize funnel logic; event mapping experience
Ability to formulate structured hypotheses and conduct rigorous A/B tests
Advanced segmentation expertise
Meticulous attention to detail, empathy for the trader journey, data curiosity and experimentation mindset, cross-functional collaboration skills, proactive troubleshooting, and a balance of speed and systemic quality
Upper Intermediate English level
Will be a plus
Experience executing synchronized messaging strategies across SMS, and Messengers (WhatsApp/Telegram)
Fintech/Financial product domain experience
Understanding of how AI tools and automation can be leveraged to streamline routine in retention
We offer
High-impact role in a global Fintech with an ability to build reactivation funnels from scratch
Opportunity to directly drive Retention & LTV and test hypotheses with full autonomy and zero micromanagement
20 paid vacation days per year
10 paid sick leave days per year
Public holidays as per the company's approved Public holiday list
Medical insurance
Opportunity to work remotely
Professional education budget
Language learning budget
Wellness budget (gym membership, sports gear, and related expenses)
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
·
Marketing Manager
★★★★★
Verified
