Lead Product Marketing Manager

Most money apps talk at you. Cleo talks back ✨

We're not building another finance app. We're building the world's first AI financial assistant, one that actually understands your money and makes you better at it, and we're changing the world's relationship with money in the process 💰 For everyone, whatever their background or balance.

The proof: profitable, fast-growing, a unicorn with over $300M in ARR, and millions of people who now feel differently about their money.

We love original thinkers who challenge the status quo. We move fast, tell the truth, and there's nowhere to hide from good work here. If that excites you more than it scares you, you'll fit right in.

Follow us on LinkedIn for new features and the occasional roast 🔥

Meet The Team 👥

Hi I'm Chris 👋 the Chief Unit Economics Officer at Cleo. I care about revenue growth and, importantly, the economics behind it - which means I focus on everything from how people find us through to making the unit economics actually work.

We cover parts of marketing, product and commercial - a team of ~40 people across Growth and Performance Marketing. It's a broad org, but it centres on one clear goal: grow the company efficiently.

You'll thrive here if you structure your thoughts and plans, base your ideas on facts more than opinion, would rather own a number end to end than sit neatly inside a process, and can always see the next opportunity

About the Role ✍️

We are currently hiring a Product Marketing Manager (L4), reporting to the Product Marketing Director, for our AI & Chat pillar. Partnering closely with Product, Engineering, Design, Data Science and Growth, you'll shape what we build, how we bring it to market, and how millions of customers experience AI-powered financial guidance - owning the full lifecycle of some of Cleo's most strategic initiatives. We're hiring in both the US (East Coast-friendly hours) and London.

Key responsibilities for this role include:

• Build a trusted partnership with product and engineering, influencing roadmap decisions through customer understanding, market insight, competitive intelligence and whitespace analysis

• Act as the go-to expert on our AI product and underlying technology - where we win, where we don't, and why - grasping technical detail quickly and independently

• Deeply understand our US-based audience's money habits, needs and behaviors across AI and financial products, bringing the voice of the customer into product development from the earliest stages

• Own end-to-end GTM for AI-driven features, from early-stage concepting through launch, iteration and scaled growth

• Create clear, compelling positioning and messaging that lands emotionally and functionally, oscillating between technical concepts for investors and simplified versions for consumers

• Write sharp strategy and creative briefs that help cross-functional teams produce their best work, and design and execute channel strategies and launch plans from scratch

• Partner closely with Lifecycle, Performance Marketing, Product and Data Science to increase adoption, engagement and retention

• Use experimentation, customer insight and data to identify opportunities, validate hypotheses and continuously improve product performance

• Define success metrics, measure impact, and use learnings to influence future product and marketing decisions

What We're Looking For 🕵️

• 6+ years of Product Marketing experience in fast-paced, high-growth technology companies

• Strong AI or deep technical fluency - able to quickly understand complex technologies and translate them into clear customer value without sacrificing accuracy

• Proven experience bringing innovative products to market, from early-stage (0→1) launches through scaled growth

• Highly autonomous and comfortable operating in ambiguity, independently driving complex initiatives from strategy through execution

• Thrives on solving problems without obvious answers - resourceful, asks thoughtful questions, connects disparate information, and creates clarity where none exists

• Strong cross-functional leader with a track record of influencing Product, Engineering, Design, Data Science and Marketing teams to make better decisions and deliver better outcomes

• Customer-obsessed, intellectually curious and biased toward action, with high standards and a habit of raising the quality of work around them

What we offer

We offer benefits package built to support you in and out of work. Benefits vary by country 🌍 and include meaningful equity, comprehensive health, dental and vision insurance, mental health support, a paid one-month sabbatical after four years, a learning and development platform, pension or retirement contributions, and location-specific leave entitlements.

For the full breakdown on what's available in your location, visit our Candidate Hub 👈

What Matters

Cleo's mission is to change the world's relationship with money. We can't do that without building a brilliant, genuinely diverse team - and making sure our hiring process gives everyone a fair shot, running a fair and transparent recruitment process in which every candidate is considered on their metris.

We're glad to make reasonable adjustments at any stage of the process. If there's anything we can do to support you in showing us your best, please let your recruiter or one of the team know.

We may use AI-assisted tools during the recruitment process to take support the team in different ways like taking notes or referring back to conversations. They do not replace the team and all applications are reviewed by a Cleo employee thoroughly!