Lead Marketo Consultant
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AI Summary
The Lead Marketo Consultant will architect and implement enterprise-scale marketing automation solutions while providing technical leadership and governance. They will partner with stakeholders to translate business objectives into scalable strategies and mentor teams on best practices.
Benefits:
- 401(k)
Position Overview
We are seeking a Lead Marketo Consultant with extensive experience in Adobe Marketo Engage to lead enterprise marketing automation initiatives. The ideal candidate will possess deep expertise in Marketo architecture, solution design, integrations, governance, and platform optimization while serving as a trusted advisor to business and technical stakeholders.
This leadership role requires the ability to drive complex implementations, establish best practices, mentor teams, and deliver scalable marketing technology solutions that align with business objectives.
Key Responsibilities
Technical Leadership
- Lead enterprise-scale Adobe Marketo Engage implementations and optimization initiatives.
- Define scalable solution architectures, governance models, and implementation best practices.
- Provide technical leadership across marketing automation projects and platform enhancements.
- Review solution designs and ensure alignment with business goals, scalability, and platform standards.
- Mentor consultants and technical teams on Marketo architecture and implementation best practices.
Marketo Architecture & Integration
- Design and implement enterprise Marketo solutions with scalable data models.
- Architect integrations between Marketo and enterprise platforms, including CRM, ERP, CDP, and other business systems.
- Design and optimize REST API integrations, Webhooks, CRM synchronization, and enterprise integration patterns.
- Evaluate API performance, processing limits, scalability, and data flow efficiency.
- Develop sustainable integration strategies for complex enterprise environments.
Marketing Automation & Platform Optimization
- Lead the design and optimization of Smart Campaigns, operational programs, lead lifecycle management, and nurture strategies.
- Optimize automation performance, campaign processing, and operational workflows.
- Troubleshoot complex automation, synchronization, and platform performance issues.
- Establish governance standards for folders, programs, naming conventions, and operational processes.
- Optimize Design Studio assets, including emails, landing pages, templates, forms, and reusable components.
Consulting & Stakeholder Management
- Partner with business leaders and technical teams to translate business objectives into scalable Marketo solutions.
- Lead discovery workshops, architecture reviews, and technical strategy sessions.
- Present technical recommendations and implementation roadmaps to executive stakeholders.
- Manage multiple enterprise engagements while ensuring high-quality delivery.
Documentation & Continuous Improvement
- Develop architecture documentation, implementation guides, governance standards, and operational runbooks.
- Drive continuous improvement initiatives and platform optimization.
- Evaluate new Adobe capabilities and emerging marketing technologies.
- Leverage AI-powered tools to improve consulting efficiency and delivery quality.
Required Qualifications
- 8+ years of hands-on experience with Adobe Marketo Engage.
- 5+ years leading enterprise Marketo implementations and consulting engagements.
- Strong expertise in:
- Marketo Architecture
- Marketing Automation
- Lead Lifecycle Management
- Smart Campaigns
- Program Design
- Data Architecture
- Governance
- Platform Administration
- Extensive experience with:
- REST APIs
- Webhooks
- CRM Synchronization
- Enterprise Integration Patterns
- Model Context Protocol (MCP)
- Strong understanding of Marketo performance optimization, scalability, and operational best practices.
- Experience integrating Marketo with Salesforce, Microsoft Dynamics, Oracle, NetSuite, or similar enterprise platforms.
- Strong analytical, troubleshooting, and problem-solving skills.
- Excellent communication, leadership, presentation, and stakeholder management skills.
- Experience mentoring technical teams and leading architecture discussions.
- Proficiency using AI tools to improve productivity and solution delivery.
Preferred Qualifications
- Adobe Marketo Engage Certification.
- Experience with Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Real-Time CDP (RTCDP), Adobe Analytics, or Customer Journey Analytics (CJA).
- Experience with enterprise B2B marketing operations.
- Knowledge of data governance, privacy regulations (GDPR/CCPA), and security best practices.
- Experience working in Agile/Scrum environments.
- Bachelor's degree in Computer Science, Information Systems, Marketing Technology, Business, or a related field.
Preferred Skills
- Adobe Marketo Engage
- Marketing Automation
- Salesforce CRM
- Microsoft Dynamics CRM
- REST APIs
- Webhooks
- JavaScript
- HTML/CSS
- Adobe Experience Platform (AEP)
- AJO
- RTCDP
- CJA
- AI Tools
- Agile/Scrum
- Enterprise Integration
This is a remote position.
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