Lead Generation VA

About the Role

We are looking for a proactive and detail-oriented Virtual Assistant to support the client in generating high-quality leads, nurturing relationships, and booking appointments for speaking engagements. The ideal candidate is skilled in LinkedIn outreach, online research, and email campaigns, with the ability to adapt messaging and strategies to different audience segments.

Responsibilities

• Conduct targeted lead generation on LinkedIn and through deep internet research to identify new prospects aligned with Chris’s campaigns and speaking topics.
  
• Manage and execute email outreach campaigns using both provided leads and newly researched contacts.
  
• Customize and send outreach messages using existing templates while suggesting improvements for more effective engagement.
  
• Book initial 5-minute phone calls with prospects, and support the process of securing speaking engagement opportunities.
  
• Track outreach activities, maintain organized records of leads, and provide regular progress updates.
  
• Collaborate with Chris to refine messaging strategies and improve campaign effectiveness.
  
• Suggest tools or processes to enhance lead generation efficiency, as current systems are manual/organic.
  

Qualifications

• Proven experience in lead generation, LinkedIn outreach, or business development.
  
• Strong internet research skills with the ability to identify and verify relevant leads.
  
• Familiarity with email campaigns and prospect nurturing.
  
• Excellent written communication skills; able to adapt tone and style to different audiences.
  
• Organized, self-motivated, and able to work independently with minimal supervision.
  
• Tech-savvy and able to recommend tools for lead generation, tracking, and communication.
  

Tools & Communication

• Current tools: Organic/manual methods (open to suggestions from VA).
  
• Communication: WhatsApp and Email.
  
• Meetings: As scheduled with Chris.