Junior Creative Director

ROLE SUMMARY

ABOUT THE COMPANY

Brand Sharks is a content strategy and production company that helps entrepreneurs and brands grow their presence through short-form video and social media content. The company works closely with clients to develop clear messaging, strong content strategy, and high-volume video production systems that drive visibility and engagement online. Brand Sharks partners with founders, creators, and businesses who want to scale their personal brand and digital reach through content. The team focuses on practical execution, strong communication, and delivering consistent results for clients while operating in a fast-moving, entrepreneurial environment.

ABOUT THE ROLE

Brand Sharks is growing its client roster and building out a creative team to keep pace, and the Junior Creative Director is the entry point into that team. The Junior Creative Director owns the two things that decide whether a client's content works: choosing which video ideas get made, and writing the scripts for them. This is a role for someone who already understands why short-form videos win, has the drive to prove it, and wants a clear path to grow into a Creative Director seat as the department scales.

This position is perfect for someone who:

✅ Has made videos outperform again and again, not once, and can explain the pattern behind why
✅ Lives inside social media, follows creators closely, and notices new formats before they peak
✅ Already knows what a hook, a payoff, and a retention curve are without being told
✅ Has a competitive streak and treats feedback as fuel rather than criticism
✅ Protects long blocks of focused work and gets a lot done inside them
✅ Uses AI tools naturally as part of how they write

WHAT IS IT LIKE TO WORK HERE

Brand Sharks doesn’t just look for experience; they look for alignment. Their culture is built around a set of core values that define how the team operates, makes decisions, and shows up every day. These values guide hiring, promotions, and daily execution. If you feel identified with these values, this position is perfect for you.

✅ Sign Your Name: Take pride in your work and own outcomes. If something is not right, fix it.
✅ Grow or Die: Continuously improve your skills and actively seek feedback.
✅ Janitor = CEO: No task is beneath anyone. Everyone contributes wherever needed.
✅ Customer Obsessed: Always think from the client’s perspective and prioritize delivering value.
✅ Be an Asset: Solve problems independently and bring solutions, not just questions.

ROLE RESPONSIBILITIES

Client Immersion & Research

Good ideas start with knowing the client and their audience better than they know themselves.

• Review each assigned client's onboarding materials, brand guidelines, and goals

• Study the client's existing page to understand what has performed and what has not

• Work from the content strategy set by the Creative Director or founder for each account

Idea Selection

Choosing which videos get made is the highest-leverage decision in the role.

• Generate video ideas using client intel from onboarding, formulated through Brand Sharks frameworks, formats, and templates

• Mutate proven winners from the client's account into fresh variations that keep what made the original work

• Pull supporting ideas from competitor and research sheets when the account calls for it

• Decide the topic, format, and hook for every video in the batch

• Link every idea to where it came from, whether a winner on the client's page, a competitor video, or a research reference, so the client can see exactly what inspired it

• Plan idea batches ahead of schedule so scripting and production never wait on ideation

Scripting

Ideas only matter once they are written into scripts that sound like the client and still perform, and the first 3 seconds decide whether anyone watches the rest.

• Write scripts that follow Brand Sharks scripting frameworks and best practices

• Write multiple hook options for every script and choose the strongest one deliberately, since the hook carries more weight than any other line

• Design the full packaging of each video, including the hook, on-screen headline, and cover text, so the idea lands before the video even plays

• Match each script to the client's voice while keeping it built to grow the right followers

• Attach the reference link that inspired each script when presenting it to the client, so the source of the idea is always clear

• Use the internal AI scripting systems and Claude to draft and refine scripts efficiently

• Keep scripts ahead of the production calendar and inside agreed deadlines

Edit Review & Performance Feedback

The person who wrote the script is the one who knows whether the finished video still delivers the idea.

• Review edited videos of your own scripts and flag where the edit drifts from what the script intended

• Track how published videos perform and identify which ideas and formats are working

• Feed what you learn from performance back into the next batch of ideas and scripts

Collaboration & Communication

The creative team moves fast and stays aligned through clear, direct communication.

• Answer creative questions from editors and teammates about the reasoning behind a topic, format, or script

• Keep files, folders, and naming conventions organized according to company SOPs

• Stay responsive in Slack during working hours and communicate blockers early

Although the responsibilities outlined above will form the core focus of your role, please note that your hiring manager may assign additional relevant tasks as needed to align with the evolving objectives of your position and the overall goals of our business.

ROLE QUALIFICATIONS

REQUIRED QUALIFICATIONS

• At least 1 year of hands-on experience creating short-form video content for Instagram Reels, TikTok, or YouTube Shorts.

• Proven experience generating at least 5 outlier videos end-to-end (where the view count is 5x the follower count on the page).

• Solid understanding of hooks, payoffs, retention, and short-form structure, with no need to be taught the fundamentals.

• Consumes social media content daily, follows creators closely, and actively studies formats and what is working right now. This is someone who is in the social media game and wants to make it a career.

• Experience writing scripts in English for social media video.

• Comfortable working with AI tools, specifically drafting and refining scripts with Claude.

• Strong organization and time-blocking discipline, with the ability to protect long stretches of deep work.

• Coachable, competitive, and driven to improve quickly.

• Must have own webcam, microphone, and computer (relevant software and subscriptions provided).

• Excellent English verbal and written language proficiency (C2 in CEFR Scale).

• Access to a quiet work area at home with reliable internet (100 Mbps or more).

PREFERRED ("NICE-TO-HAVE") QUALIFICATIONS

• Success growing content for US-based or English-speaking market pages.

• Experience creating content for founder-led businesses or personal brands.

• Experience at a content creation, social media, or personal branding agency.

• Has grown their own social media account.

• Familiarity with Notion and Slack.

ROLE SPECIFICATIONS

• Base Salary: Q16,000 base salary.

• Role type: Full-time.

• Location: Guatemala (Remote - Work from home).

• Schedule: Monday to Friday: 10:00 AM - 6:00 PM.

RECRUITING PROCESS

• Application / Screening: When you apply for this position, we will ask you a short questionnaire to get to know you a little bit better and ask you for some additional inputs to see if you qualify for the position. In addition, we will ask you to complete a short psychometric evaluation and a short English proficiency assessment. The idea is to explore if this is a good fit before moving forward.

• Skills Assessment: You will be asked to complete a few exercises and/or projects designed to recreate the work tasks that you will be responsible for if you are given the role. This helps us gauge your skill level as well as give you a better idea of the required work.

• Skills Assessment Interview: This is a 60 min - 90 min conversation where we further test your skills, learn about your previous working experiences, and evaluate culture fit to the role and company.

• Hiring Manager Final Interview: This is a 30 min - 60 min conversation with the position’s Hiring Manager (and potentially a few company team members) to get to know you better and to set the expectations and vision for the role.
  

The entire process usually takes anywhere between 2-4 weeks to complete depending on the seniority of the position.

CONTACT US

If you have any questions or run into any complications while submitting your application, please reach out to:

recruitment@trymeteor.com

+502 5539 4822