Integrated Marketing Manager (US/Canada)
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AI Summary
Execute full-funnel B2B marketing campaigns across the AMER region, focusing on audience segmentation and lead routing. Coordinate with global campaign pods and external vendors to drive pipeline generation and customer engagement.
Integrated Marketing Manager (US/Canada)
Department: Demand Generation
Employment Type: Contract
Location: AMER - Flexible Locations
Description
JOB TITLE Integrated Marketing Manager
LOCATION US or Canada, Remote
CONTRACT 12-month contract, with extension opportunities
(TYPE/LENGTH)
ABOUT ALGOMARKETING
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Algomarketing are experts at delivering programs and resourcing for strategic roles within Marketing teams. We are a global team of Marketing experts, spanning 30 countries across Asia Pacific, the Americas, Africa, and Europe. Highly experienced in enterprise B2B Marketing, and specialized in technology and SaaS.
Our team works collaboratively, with experience from the world's largest and most ambitious brands, including Google, Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK, and Allianz.
We empower Marketers through Algorithmic Marketing, a data-driven approach that delivers deeper insights, faster execution, and streamlined operations.
Visit our website to read more about us.
ABOUT THE ROLE
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Zoom is seeking an Integrated Marketing Manager to support the Regional Marketing Lead in executing full-funnel B2B marketing campaigns across the AMER region.
This role is ideal for a proactive, highly organized marketer who thrives in fast-paced environments and enjoys working cross-functionally across regional and global teams. The ideal candidate is both strategic and hands-on, capable of managing campaign execution, audience segmentation, reporting, and event coordination while driving alignment across stakeholders.
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- Represent the AMER region within global campaign pods and communicate campaign updates back to regional stakeholders.
- Support the execution of integrated full-funnel B2B marketing campaigns across multiple channels.
- Own audience segmentation strategy in partnership with Business Operations and Campaign Operations teams.
- Partner with Campaign Operations on program builds, lead routing, and audience targeting initiatives.
- Develop and execute email nurtures and Outreach sequences to support pipeline generation and customer engagement.
- Manage A/B testing strategies and campaign optimization efforts.
- Track campaign performance metrics and share actionable insights with regional and global teams.
- Coordinate virtual and in-person marketing events as needed.
- Maintain operational marketing materials and sales enablement assets to ensure teams have updated resources.
- Partner with external vendors to support sponsorship activations and demand generation campaign deliverables.
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- 5–7 years of experience in integrated marketing, demand generation, or campaign marketing within B2B technology or SaaS organizations.
- Strong understanding of customer journey mapping and marketing tactics across the funnel.
- Experience with audience segmentation and familiarity with intent-based marketing tools.
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Strong organizational and project management abilities with attention to detail.
- Ability to operate independently and proactively in fast-paced, ambiguous environments.
- Experience supporting campaign reporting, optimization, and performance tracking.
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- Experience supporting regional or global B2B marketing programs.
- Familiarity with marketing automation and CRM platforms.
- Experience coordinating both virtual and in-person marketing events.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Experience working closely with sales and campaign operations teams.
Key Responsibilities
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- Represent the AMER region within global campaign pods and communicate campaign updates back to regional stakeholders.
- Support the execution of integrated full-funnel B2B marketing campaigns across multiple channels.
- Own audience segmentation strategy in partnership with Business Operations and Campaign Operations teams.
- Partner with Campaign Operations on program builds, lead routing, and audience targeting initiatives.
- Develop and execute email nurtures and Outreach sequences to support pipeline generation and customer engagement.
- Manage A/B testing strategies and campaign optimization efforts.
- Track campaign performance metrics and share actionable insights with regional and global teams.
- Coordinate virtual and in-person marketing events as needed.
- Maintain operational marketing materials and sales enablement assets to ensure teams have updated resources.
- Partner with external vendors to support sponsorship activations and demand generation campaign deliverables.
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