Integrated Marketing Communications Senior Manager - BMP Analytical Sciences
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AI Summary
The Opportunity:
At Avantor, we are committed to moving science forward through our products and services that drive successful results with our customers in the life sciences and technology industries. This exciting key contributor role within the BMP Analytical Sciences team will build campaigns for Avantor’s Lab Chemical and Chromatography product portfolios.
The Integrated Marcom Senior Manager will be based in the U.S. and collaborate globally with Avantor‘s strategic marketing, product portfolio and commercial leaders, members of Avantor’s global communications and brand team, and external agency partners to develop Marketing strategy and be the lead for execution of integrated marketing communications campaigns, content and programs. The role will also be accountable for measuring and reporting program results on a routine basis to drive optimization and visibility.
What we're looking for
Education: Bachelor's degree required; MBA or equivalent. Master’s degree preferred.
Experience: 8 to 10 years of communications, marketing, brand management or related agency experience with a successful track record in planning and executing global marketing communications campaigns.
Minimum 3 years experience working hands-on in digital marketing. In-house/client side experience preferred.
A strategic communications lens, a business orientation, an understanding of the relevant corporate functions and a focus on performance.
Experience working with biotechnology, pharma, med device, life sciences, or advanced technology businesses/products highly desired.
Global experience is a plus.
Passion for communications and marketing paired with desire to represent Marketing Communications on an integrated team.
Strong ability to build productive relationships and lead development of marketing communications strategies through interactions with diverse internal and external business partners, including company senior leadership across a variety of functions and geographies.
A team player mentality with strong interpersonal skills is key.
How you will thrive and create an impact
Contribute to the development of an integrated Marketing Plan for the business that helps the business meet global revenue targets.
Maintain an understanding of target customer segments and the value propositions for the most strategic workflows/products/services.
Create and manage a Marketing bowler tracking key marketing KPIs.
Report on Marketing effectiveness on a regular cadence.
Drive a strategic, customer-centric narrative through the development of rich, SEO content for campaigns based on understanding of workflow, target customers, and product positioning.
Infuse the corporate and brand stories across all plans and build a differentiated narrative that maintains consistency in Marketing collateral and drives revenue growth
Own the execution of global content, activities and promotion plans including educational content, sales collateral, technical articles, owned publications, events/trade shows, web content, media stories and internal communications for relevant campaigns and initiatives.
Employ a variety of channels (e.g. social, digital, mobile, search, account-based marketing, email, public relations/earned media, owned
channels and events) aligned to appropriate stages in the marketing funnel to achieve business results.Apply knowledge of life sciences and health care to leverage the whole of Avantor's solutions and capabilities for measurable results.
Articulate a clear vision and objective for integrated marketing programs and provide ongoing strategic direction to the in-house and external creative services and regional marketing teams.
Collaborate with Avantor's in-house agency team and external agency partners to develop strategies, plans, content and assets.
Manage external agencies to complete projects on time and budget with excellent quality.
Collaborate with strategic marketing, commercial and R&D teams to integrate inputs into high-performing campaigns.
Develop master editorial calendar and Marketing budget tracker by campaign to support asset creation and manage budget spend.
Monitor and report progress against targets/metrics for overall campaign results. Develop actionable insights to address gaps or resistance.
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.
Why Avantor?
Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.
We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!
Pay Transparency:
The expected pre-tax pay for this position is
$122,000.00 - $196,075.00Actual pay may differ depending on relevant factors such as prior experience and geographic location.
EEO Statement:
We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at recruiting@avantorsciences.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
For more information about equal employment opportunity protections, please view the Know Your Rights poster.
Privacy Policy:
We will use the personal information that you have submitted to us in order to consider your application for the relevant role.
Your privacy is important to us. Please click here for our Privacy Policy which explains the purposes for which we will use your personal information and the ways in which we will handle and retain your information. It also explains the rights you have in relation to your information, and how to contact us with any queries or requests.
3rd Party Non-Solicitation Policy:
By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.
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