The Instructional Designer manages the full production pipeline for video-based training, from storyboarding to final editing and motion graphics. They are responsible for maintaining brand consistency and optimizing production workflows using both traditional and AI-assisted tools.
Position Overview:
The Instructional Designer is responsible for producing polished, learner-ready video content for the course catalog, combining video generation with motion graphics and editing craft. This role owns the full production pipeline: translating an approved script or storyboard into visual sequences, developing footage and visual assets using a combination of traditional and AI-assisted production tools, and turning them into a professional, brand-consistent training course.
Responsibilities:
Translate learning objectives and instructional content into clear, engaging visual sequences that support learner comprehension and retention.
Develop storyboards and shot sequences from approved instructional scripts.
Generate and refine video, imagery, and motion assets using AI-enabled production tools based on the storyboard and brand style guide.
Edit, composite, and finish generated and traditional footage using video editing software, including pacing, transitions, audio sync, and color.
Build supporting motion graphics, titles, lower-thirds, and animated diagrams.
Review visual assets, footage, motion graphics, and scene layouts for accuracy, relevance, quality, and alignment with the instructional content before final delivery.
Maintain visual and brand consistency across the course catalog, including typography, color palette, and motion style.
Partner with quality control to revise content based on feedback within production timelines.
Manage project files, versioning, and asset libraries for reuse across courses.
Develop and refine production processes to achieve the intended visual outcome efficiently and consistently.
Identify opportunities to improve production workflows, templates, and reusable visual assets to increase consistency and efficiency across course development.
Stay current on video production, editing, and AI-enabled tools and techniques, recommending workflow improvements as the tool landscape evolves.
Required Experience and Skills:
2+ years of experience in video editing, motion graphics, instructional media, or a related production role.
Proficiency in Adobe Premiere Pro, with working knowledge of Adobe After Effects for motion graphics.
Demonstrated hands-on experience with modern video production tools, including AI-powered generation and editing tools.
Strong storyboarding and visual planning skills, with an understanding of pacing for instructional or explainer content.
Strong understanding of instructional design principles and how visual presentation, pacing, and sequencing support effective learning.
Strong visual storytelling and creative judgment, with the ability to select the appropriate combination of footage, graphics, text, diagrams, and motion for different types of instructional content.
Solid understanding of typography, composition, visual hierarchy, and brand consistency in video.
Strong attention to detail, with the ability to identify and correct visual, timing, continuity, and quality issues before content is finalized.
Strong organizational skills and the ability to manage multiple projects, files, revisions, and production deadlines simultaneously.
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