Inside Sales Manager— Outbound (Institutional Outreach)
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AI Summary
This is a remote position.
About India Market Entry (IME):www.indiamarketentry.com
India Market Entry (IME) is a boutique market-entry consultancy helping international education companies establish and scale in India. Headquartered in Faridabad, we operate across 9 Indian cities with a 68-member team, 35+ global education clients, and a 150+ reseller network. Our clients include Save My Exams, Express Publishing, World Book, Hamilton House, Mathspace, EdAlive, and more.We are expanding our marketing team with new Lead-Generation Specialist (LGS) roles focused on driving high-quality lead qualification and sales conversions.
ABOUT THE ROLE
You will drive strategic outbound outreach to roughly 2,500 priority institutions: international schools (IB and Cambridge), Tier-1 CBSE, higher education, and government education bodies. The role involves identifying the right decision-makers, building qualified opportunities, and scheduling high-value meetings for the institutional Lead Sales Managers to pitch, demo and close. Institutional sales cycles are long (60–180 days) and political (Principal, Head, Trustee, Procurement) — you bring the patience and the institutional literacy to make them tractable.
Responsibilities:
Own a defined sub-universe of 600–800 institutions; refresh and tier the list monthly with Marketing.
Run multi-touch outbound sequences — phone, email, LinkedIn, WhatsApp — to named decision-makers at each institution.
Reach 60–80 dialled prospects per day; complete 140–180 live decision-maker conversations per month.
Run the 6-section qualifying questionnaire on every contacted institution; route qualified prospects to LSMs.
Map and maintain decision-maker structures for every active account — Principal, Academic Head, Trustee, Procurement, key influencers.
Convert webinar attendees into meetings within 24 hours; own the post-event motion for every Knotral and partner webinar.
Run a structured quarterly re-engagement programme against 12-month-dormant accounts.
Coordinate calendar logistics for LSM in-person site visits — institutional sales often have an in-person leg.
Requirements
Skills Required :
3–5 years of B2B inside sales with institutional outreach exposure — edtech, ELT, publishing, assessment, or adjacent.
Comfort speaking with senior school leadership (Principals, Heads, Directors) — no phone-fear under any circumstance.
Working knowledge of the Indian K-12 board landscape: IB, Cambridge, CBSE, ICSE — and what distinguishes them.
Fluent in English and Hindi; strong written-email skills for institutional follow-up.
Discipline with CRM and LinkedIn Sales Navigator — saved searches, alerts, account tracking.
Prior experience selling into Indian schools, principals, or academic heads.
Familiarity with the Indian school FY procurement cycle (Feb–April for next academic year).
Working knowledge of a regional Indian language relevant to a major K-12 cluster (Tamil, Telugu, Marathi, Kannada, Bengali).
Benefits
Benefits offered:
Competitive fixed plus performance-linked incentive, paid monthly.
Cohort learning, daily 1–2 PM collaborative coaching, monthly certification.
Career path into Senior ISM, Cohort Lead, or transition into institutional LSM by mutual agreement.
Direct exposure to international education brands and senior school decision-makers across India
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