Healthcare Communications Planner Location flexible (CET ±2h overlap preferred)

About NoA Health

NoA Health is a healthcare communications and creative agency based in Copenhagen, working with global pharmaceutical and health brands on some of the most consequential launches and campaigns in the category. We combine deep regulatory fluency with creative ambition, and we are building out our communications planning capability.

The role

An experienced healthcare communications planner with passion and experience in the healthcare space. Your core job is getting to the creative brief: you turn complex audiences, insight and regulatory constraints into a sharp, single-minded brief that sets our creative teams up to do their best work, backed by a clear plan for who we need to reach, what they need to hear, and where and when. You bring a strong insight and research backbone, and you want to grow into a fully rounded healthcare communications planner. Please note that this role is not limited to candidates based in Denmark. We also welcome applications from candidates based elsewhere in Europe.

What you'll do

• Own the creative brief: turn client briefs, insight and communication strategy into a single-minded creative brief with a clear audience, a sharp insight and one compelling proposition, written within regulatory boundaries from the start

• Brief creative teams in person, stay close through concept development, and judge the work against the brief so the strategy carries through into the creative

• Build audience and journey insight: map how HCPs, patients and caregivers find, trust and act on health information, and find the human truths that make a brief land

• Develop communication strategies and channel plans: objectives, key messages, channel mix, phasing and sequencing across owned, earned, paid and HCP channels

• Run focused desk research to inform the brief and the plan, using AI research assistants (e.g. Claude, Perplexity), social listening platforms (e.g. Brandwatch, Pulsar) and traditional sources (clinical literature, regulatory filings, category data), with robust sourcing for every claim

• Write clear, actionable planning documents alongside the brief: messaging frameworks, channel plans and comms strategies that account teams can execute against

• Define how success is measured: KPIs, measurement frameworks and learning loops, using results to sharpen the next brief

• Contribute to client-facing work: preparing materials, joining workshops and presentations, and over time presenting your own briefs and planskan

What you bring

Must-haves

• 2–4 years' experience in a communications planning, comms strategy or channel planning role, ideally agency side, with a solid research and insight component

• Experience in healthcare, pharma: you understand the constraints of regulations (locally, regionally and / or globally), you have built projects in the pharma or healthcare environment

• Demonstrable brief-writing craft: you can show us creative briefs you have written that got to a single-minded proposition, and the work they led to

• Planning craft: communication plans where the audience thinking is sharp, the channel choices are justified and the evidence behind them is robust

• Solid understanding of the healthcare channel landscape: HCP engagement, patient and caregiver channels, digital, social and earned media, and how they work together

• Fluency with digital research and planning tools, including AI tools, and the judgement to know when they're wrong

• Detail orientation: plans that add up, timings that work, and sources that are verified and recorded without being asked

• Curiosity: you ask questions, not to challenge but to better understand; and you share your point of view

• Strong written English and the ability to turn a plan into a clear, persuasive story on the page

• Self-direction: Your manager works part-time and the team is distributed; you'll need to plan your own work, communicate proactively in writing, and know when to ask

Nice to have

• Experience with global or multi-market work

• Experience planning launches or omnichannel programmes in pharma

• Familiarity with unbranded / disease-awareness communications and the branded–unbranded distinction

Who you are

Hands-on, proactive and curious. You ask questions early rather than delivering the wrong thing beautifully. You take pride in excellence at project level: the brief creatives are glad to receive, the plan that holds up under client scrutiny. You want to grow as a communications planner, deepen your expertise in healthcare communications, and you understand that great communication plans are built on great evidence, an open mind and critical thinking.