Head of Sales/GTM

About Orchard

'Orchard' began as the in-house creator programme behind 'In Print We Trust'. That programme took the brand to over a billion views a month and the 13th most-mentioned fashion brand on TikTok UK, and put thousands of creators on contract.

We have now launched it as a business in its own right, selling guaranteed organic views with product placement to brands.

This is how brands grow now. Celsius, Bloom, Cal AI and Polymarket became big because thousands of creators had the product in their videos at the same time.

The business is at multi six-figures in its first month operating from inbound. You'll build the sales side from scratch: pipeline, pricing, contracts, the first hires.

About the role

What brands buy is simple: a number of views, at one CPM, guaranteed. You'll take the machine and find every way it can be sold. Some we can see: white-label it to agencies; sell it to labels as sound seeding; sell it to retailers and CPG brands as launch momentum; sell managed supply to creator platforms in the markets they can't cover. Some we can't see, and that's where you step in. Perhaps you've got a way in at an AI lab that buys creator footage by the thousand hours, or another channel we aren't even aware of yet.

This is a high-ownership opportunity to build/run sales/growth. So you need to have built revenue from a standing start before, at an agency, a platform or your own company, and have hired and run people who sell.

Requirements

• You MUST be DTC/ecommerce/Meta native.
• You are comfortable being first: no marketing team, no SDR, a product whose packaging you will change.
• You have extreme agency and can be scrappy/inventive.
• You've personally closed $100K+ sized deals with agencies, brands or platforms, and you've hired or managed people who sell.
• Experience selling to SaaS, ecommerce, DTC, retail and founder-led companies.
• You know the UK and US agency and creator world well enough to get 20 meetings from your own contacts in month one.

Benefits

• £65,000 - £95,000 base + commission
• Unlimited PTO
• 6% pension contribution
• Travel budget for meetings, US trips included
• Remote first, with a London desk when you want one