Head of Sales - Belgium

About Brink’s

The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewellers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries.

We believe in building partnerships that secure commerce, and doing so requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

Head of Sales  - Belgium

At Brink’s, we are excited to offer a compelling opportunity for a senior sales leader to join our Belgian business as Head of Sales. This pivotal role will be responsible for driving profitable, sustainable growth, leading all commercial activity with the team and personally steering complex, high-value client engagements.

We are seeking a candidate who thrives in a fast-paced environment and brings experience working with clients of varying scale across multiple sectors. This role is centred on solution-based selling rather than product-led sales, making a strong background in consultative, value-driven approaches highly advantageous. The successful candidate will have a proven track record of leading teams and will be confident in coaching, mentoring, and developing talent to drive high performance.

Key responsibilities

• Translate Brink’s global and regional commercial strategy into actionable growth plans for the Belgian market.

• Drive the expansion of Digital Retail Solutions through close collaboration with global product teams.

• Identify and pursue new business opportunities across existing and new customer segments.

• Own and drive the overall sales pipeline, ensuring strong deal quality, forecasting accuracy, and conversion rates.

• Lead contract negotiations, pricing strategies, and bid processes in line with company governance.

• Ensure disciplined commercial execution aligned with profitability, risk management, and credit policies.

• Partner closely with Operations to ensure commercially sound solutions that are operationally feasible and customer-focused.

• Work with Finance on budgeting, revenue forecasts, and commercial performance tracking.

• Collaborate with Europe Commercial and Marketing teams to align messaging, campaigns, and solution positioning.

• Deliver annual and long-term commercial targets, including revenue growth, margin improvement, and pipeline health.

• Lead, develop, and mentor a high-performing commercial team.

Who we are looking for

• Significant experience in senior commercial leadership roles, ideally within B2B, technology or similar environments.

• Proven track record of delivering profitable growth and leading complex sales cycles.

• Strong financial acumen, including pricing, margin management, and forecasting.

• Experience operating in a multinational, matrix organization.

• Excellent stakeholder management, negotiation, and influencing skills.

• Strategic thinker with the ability to translate objectives into actionable commercial plans.

• Strong commitment to diversity, equity, and inclusion.

• Willingness to travel domestically and internationally as required.

• Strong organizational skills with the ability to manage multiple priorities.

• Flexibility to work across different time zones when supporting regional or global initiatives

What Brinks Offers

• Competitive annual salary

• Annual bonus

• Various discounts and perks

• 23 days of annual leave

What’s Next?

Thank you for considering applying for a job at Brink’s. To be considered for this position, you must complete the entire application process, which includes answering all pre-screening questions.

We will review all candidates and notify you of your status should we wish to progress your application to the next stage. Thank you again for your interest in a career at Brink’s.

Brink’s is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, marital status, protected veteran status (if applicable), sexual orientation, gender identity, or any other characteristic protected by law.