Head of Retention Marketing

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟯𝟱𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟰𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟯𝟱-𝟰𝟱 𝗟𝗣𝗔)

Experience: 5+ yrs

Location: Remote (India)

As a Head of Retention Marketing, you will lead the strategy and execution of all customer retention initiatives across email, SMS, and web channels, ensuring a seamless and personalized journey from acquisition to loyalty. You will harness advanced marketing automation tools such as Klaviyo and Shopify, coupled with cutting‑edge AI workflows, to drive measurable increases in customer lifetime value and retention metrics. Collaborating with cross‑functional teams, you will design and refine brand voice training, segmentation, and lifecycle marketing programs that resonate with diverse audience segments. Your leadership will empower a high‑performing team to analyze performance data, iterate quickly, and deliver loyalty programs that keep customers engaged and brand advocates. You will be a strategic partner to senior leadership, translating data insights into actionable campaigns that scale across a fast‑growing e‑commerce ecosystem.

Requirements

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

• Develop and execute comprehensive retention marketing strategies across email, SMS, and push notification channels.

• Lead the design, implementation, and optimization of Klaviyo and Shopify marketing automation workflows, integrating AI-driven personalization.

• Oversee segmentation strategies to create dynamic, high‑value customer segments and tailor messaging for each lifecycle stage.

• Manage a high‑performing retention marketing team, including recruitment, training, and mentorship in brand voice and campaign best practices.

• Analyze performance metrics (AOV, CLV, churn, engagement) to refine campaigns and demonstrate ROI to executive stakeholders.

• Drive the creation and evolution of loyalty and referral programs that incentivize repeat purchases and customer advocacy.

• Collaborate with product, design, and data science teams to align retention initiatives with product launches and site enhancements.

• Ensure data hygiene, GDPR compliance, and best practices for consent management across all retention touchpoints.

• Conduct regular competitive analysis and stay current on trends in email, SMS, and multichannel retention tactics.

• Own the reporting stack and dashboards to provide actionable insights to the broader marketing organization.

𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗬𝗼𝘂 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗙𝗶𝘁

• 5+ years of progressive experience in retention marketing within a high‑growth e‑commerce or SaaS environment.

• Deep expertise in Klaviyo, Shopify, and other marketing automation platforms with proven results in increasing CLV and reducing churn.

• Strong background in AI workflows, predictive analytics, and data‑driven personalization at scale.

• Demonstrated ability to lead, scale, and coach cross‑functional teams with a collaborative, growth‑oriented mindset.

• Excellent analytical skills, with a track record of translating metrics into tangible business outcomes.

• Proven experience designing and launching successful loyalty and referral programs.

• Solid understanding of email and SMS compliance, GDPR, and best practices in data security.

• Strong communication skills, capable of articulating complex strategies to executive leadership and technical teams alike.

• Proactive, self‑motivated, and thrives in a fast‑paced, remote work environment across time zones.

• Passion for continuous learning, staying on top of emerging trends in retention marketing and technology.