Head of Paid Media

About Client:

Our client operates one of the largest self-funded consumer acquisition engines in the real estate space, deploying north of $20M a year in media spend to generate its own leads rather than running campaigns on behalf of outside clients. Growth here is entirely a function of testing discipline, clean attribution, and a willingness to reinvest in what's working. As the media program continues to scale, the company is bringing on a Head of Paid Media to own the acquisition roadmap end to end and to build out the creative engine that fuels it.

The Position:

This is a player-coach position for someone who wants ownership of a large budget without giving up the day-to-day work inside the platforms. You'll set strategy across DTC Meta, CTV, Search, Native, and Display, but you'll also be in the accounts yourself, reading performance data and making the call on what scales and what gets killed.

The mandate extends past media buying: you'll run the in-house creative function — writers, editors, and designers — so that every asset that ships is built to be measured and iterated on. Your job is to keep cost per acquisition moving down and lead quality moving up while the budget keeps growing.

This is best suited to someone who's already spent years inside a high-volume, self-funded lead gen business — not an agency — and who is equally comfortable in a dashboard, in a creative review, and in a room with executive leadership.

Compensation & Perks

What You'll Own

What You Bring

How to Apply

If this sounds like the role you've been building your career toward, we'd like to hear from you. Send your resume along with a brief cover letter on the largest paid media budget you've owned and the results you drove with it.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.